Damion Waymer is assistant professor in the Department of Communication at Virginia Polytechnic Institute and State University (Virginia Tech.)

Damion Waymer has compiled a much-needed and long overdue examination of public relations as a cultural practice and social institution. The wide-ranging perspectives contained in this edited volume provocatively engage with the diversity and disjunctures that inform and shape 21st-century multicultural public relations theory, practice, and education.

• Part 1. Theoretical Discussions of Culture, Social Class, and Race in Public RelationsChapter 1. Culture, Social Class, and Race-Based Perspectives in Public Relations: An Introductionby Damion WaymerChapter 2. Culture as "Traveling" Variable in Transnational Public Relations: A Dialectical Approachby Nilanjana BardhanChapter 3. A City Divided: Understanding "Class Issues" in Government Public Relationsby Damion WaymerChapter 4. The Corporation-as-Middle-Class-Person: Corporate Social Responsibility and Classby Josh BoydChapter 5. Critical Race Theory and Public Relationsby Lee EdwardsChapter 6. Two Unreconciled Strivings: Racial Constructionism and Eliminitivism in the Philosophy of Race and its Relevance to Public Relationsby Jacoby A. CarterPart 2. Questions of Pedagogy and Practice: Exploring Topics of Culture, Social Class, and Race in Public Relations EducationChapter 7. Human Trafficking in the PR Classroom: Raising Awareness for a Cause, Creating More Ethical PR Practitioners by Sarah Hagedorn Van SletteChapter 8. Expanding the Spectrum of PR and Race: Lessons from European Theorists, Media Critiques, and Catalan Programmingby Jordi Xifra and David McKieChapter 9. Higher Learning: Rethinking Crisis Communication in Response to Racial Incidents on Campusby Marlo Goldstein Hode and Rebecca J. MeisenbachChapter 10. Broaching an Uncomfortable Subject: Teaching Race in an Undergraduate Public Relations Classroomby Damion WaymerPart 3. Culture, Social Class, and Race in Public Relations: Applications and ImplicationsChapter 11. Decolonizing Occupy Oakland: Listening for Native American Voices in a Struggle against Social Inequality by Jackson B. Miller and Janelle DavisChapter 12. Speaking with and for Those Beyond the Margins: Outcast Advocacy Relations (OAR) in Publicby Damion WaymerChapter 13. Right to Know and Risk Communication: Implications of Risk Equity by Michael PalencharChapter 14. Was Black Rhetoric Ever Anything but Race in Public Relations? The Challenge of the Rhetoric of Identityby Robert L. HeathAfterwordby Damion Waymer

Damion Waymer is assistant professor in the Department of Communication at Virginia Polytechnic Institute and State University (Virginia Tech.)

Damion Waymer has compiled a much-needed and long overdue examination of public relations as a cultural practice and social institution. The wide-ranging perspectives contained in this edited volume provocatively engage with the diversity and disjunctures that inform and shape 21st-century multicultural public relations theory, practice, and education.

• Part 1. Theoretical Discussions of Culture, Social Class, and Race in Public RelationsChapter 1. Culture, Social Class, and Race-Based Perspectives in Public Relations: An Introductionby Damion WaymerChapter 2. Culture as "Traveling" Variable in Transnational Public Relations: A Dialectical Approachby Nilanjana BardhanChapter 3. A City Divided: Understanding "Class Issues" in Government Public Relationsby Damion WaymerChapter 4. The Corporation-as-Middle-Class-Person: Corporate Social Responsibility and Classby Josh BoydChapter 5. Critical Race Theory and Public Relationsby Lee EdwardsChapter 6. Two Unreconciled Strivings: Racial Constructionism and Eliminitivism in the Philosophy of Race and its Relevance to Public Relationsby Jacoby A. CarterPart 2. Questions of Pedagogy and Practice: Exploring Topics of Culture, Social Class, and Race in Public Relations EducationChapter 7. Human Trafficking in the PR Classroom: Raising Awareness for a Cause, Creating More Ethical PR Practitioners by Sarah Hagedorn Van SletteChapter 8. Expanding the Spectrum of PR and Race: Lessons from European Theorists, Media Critiques, and Catalan Programmingby Jordi Xifra and David McKieChapter 9. Higher Learning: Rethinking Crisis Communication in Response to Racial Incidents on Campusby Marlo Goldstein Hode and Rebecca J. MeisenbachChapter 10. Broaching an Uncomfortable Subject: Teaching Race in an Undergraduate Public Relations Classroomby Damion WaymerPart 3. Culture, Social Class, and Race in Public Relations: Applications and ImplicationsChapter 11. Decolonizing Occupy Oakland: Listening for Native American Voices in a Struggle against Social Inequality by Jackson B. Miller and Janelle DavisChapter 12. Speaking with and for Those Beyond the Margins: Outcast Advocacy Relations (OAR) in Publicby Damion WaymerChapter 13. Right to Know and Risk Communication: Implications of Risk Equity by Michael PalencharChapter 14. Was Black Rhetoric Ever Anything but Race in Public Relations? The Challenge of the Rhetoric of Identityby Robert L. HeathAfterwordby Damion Waymer