Diffusion of Innovations, 5th Edition

AvEverett M. Rogers

Häftad, Engelska, 2003

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Beskrivning

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990's, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Produktinformation

Utgivningsdatum:2003-11-17
Mått:156 x 235 x 36 mm
Vikt:620 g
Format:Häftad
Språk:Engelska
Antal sidor:576
Upplaga:5
Förlag:Simon & Schuster
ISBN:9780743222099

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Mer om författaren

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

Recensioner i media

Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.

Innehållsförteckning

ContentsPrefaceCHAPTER 1. ELEMENTS OF DIFFUSIONCHAPTER 2. A HISTORY OF DIFFUSION RESEARCHCHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCHCHAPTER 4. THE GENERATION OF INNOVATIONSCHAPTER 5. THE INNOVATION-DECISION PROCESSCHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTIONCHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIESCHAPTER 8. DIFFUSION NETWORKSCHAPTER 9. THE CHANGE AGENTCHAPTER 10. INNOVATION IN ORGANIZATIONSCHAPTER 11. CONSEQUENCES OF INNOVATIONSGlossaryBibliographyName IndexSubject Index