Everett M. Rogers – författare
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15 produkter
Diffusion of Innovations, 5th Edition
Häftad, 2003
4,0 utav 5 stjärnor. Totalt antal röster: (2)
313 kr
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels …
Communication Technology
Häftad, 1986
177 kr
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The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. …
History Of Communication Study
Häftad, 1997
340 kr
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From Simon & Schuster, History of Communication Study is Everett M. Rogers' in-depth and fascinating biographical approach.Everett Rogers' History of Communication Study offers an in-depth treatise on the history of human communication with archival interviews and research of those who have studied …
Diffusion of Innovations, 5th Edition
E-bok, 2003
365 kr
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels …
Agenda-Setting
Av James W. Dearing, Everett M. Rogers
Inbunden, 1997
2652 kr
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What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media's agenda often demand attention on the public agenda and in turn, slide up the policy agenda, …
Agenda-Setting
Av James W. Dearing, Everett M. Rogers
Häftad, 1996
2011 kr
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What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media's agenda often demand attention on the public agenda and in turn, slide up the policy agenda, …
Designing Health Communication Campaigns
What Works?
Av Thomas E. Backer, Everett M. Rogers m. fl.
Häftad, 1992
1507 kr
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Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a …
Organizational Aspects of Health Communication Campaigns
What Works?
Av Thomas E. Backer, Everett M. Rogers
Häftad, 1993
2011 kr
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This resource is an excellent overview of six health communication campaigns emphasizing insights gained and recommendations from actual experiences. . . . A total of 17 specialists with an impressive diversity of backgrounds and expertise (i.e., campaign experts, management, scientists, etc.) have …
Entertainment-Education and Social Change
History, Research, and Practice
Av Arvind Singhal, Michael J. Cody m. fl.
Inbunden, 2003
2439 kr
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication …
Entertainment-Education and Social Change
History, Research, and Practice
Av Arvind Singhal, Michael J. Cody m. fl.
Häftad, 2003
1294 kr
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication …
Media Revolution in America and in Western Europe
Volume II in the Paris-Stanford Series
Inbunden, 1985
1066 kr
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This step is a step toward greater internationalization of mass communication research. Existing differences between the mass media of North American and Western European countries provide a basis for comparative anlayses that illustrate how differences in national mass media systems can contribute …
Entertainment-Education and Social Change
History, Research, and Practice
Av Miguel Sabido, Everett M. Rogers m. fl.
E-bok, 2003
1445 kr
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication …
Entertainment-Education and Social Change
History, Research, and Practice
Av Miguel Sabido, Everett M. Rogers m. fl.
E-bok, 2003
1445 kr
Lägg i varukorg
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication …
Diffusion of Innovations, 4th Edition
E-bok, 2010
133 kr
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Since the first edition of this landmark book was published in 1962, Everett Rogers''s name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on …
Entertainment-Education and Social Change
History, Research, and Practice
Av Miguel Sabido, Everett M. Rogers m. fl.
E-bok, 2003
514 kr
Tillfälligt slut
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication …
