Designing Health Communication Campaigns

What Works?

Häftad, Engelska, 1992

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Beskrivning

Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice

Produktinformation

Utgivningsdatum:1992-06-15
Mått:140 x 216 x 11 mm
Vikt:280 g
Format:Häftad
Språk:Engelska
Antal sidor:181
Upplaga:1
Förlag:SAGE Publications
ISBN:9780803943322

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Recensioner i media

A practical handbook that many of my students liked. I use it together with more theoretical texts.

Innehållsförteckning

IntroductionPART ONE: OVERVIEWThe Challenge of Health Behavior ChangeOne SolutionHealth Communication CampaignsTwo Examples of Health Communication CampaignsThe Comparative Synthesis StudySubstance Abuse and High-Risk YouthSetting the Agenda for the Issue of DrugsPART TWO: GENERALIZATIONS ABOUT HEALTH COMMUNICATION CAMPAIGNSOverviewGeneralizations about Health Communication CampaignsDiscussionPART THREE: INTERVIEWS WITH CAMPAIGN DESIGNERS/EXPERTSGeorgetown University - Elaine Bratic ArkinEntertainment Industry Coalition on AIDS - Warren J AshleyMichigan State University - Charles AtkinHuman Interaction Research Institute - Thomas E BackerLos Angeles Times - Edwin ChenJohns Hopkins University - Patrick C ColemanEntertainment Industries Council - Larry DeutchmanEntertainment Industries Council - Brian DyakBrookfield Productions - Fern FieldInternational Institute of Rural Reconstruction, Philippines - Juan M FlaviarUniversity of Illinois - Brian FlayStanford University - June FloraUniversity of Maryland - Vicki FreimuthThe University of Texas at Austin - Kipling J GallionPopulation Communications - Robert W GillespieUniversity of Pennsylvania - Robert HornikInstitute for Communication Research - Jose Ruben JaraUniversity of Southern California - C Anderson JohnsonMediascope - Marcy KellyJohns Hopkins University - Lawrence KincaidCenter for Risk Communication - David McCallumScott Newman Center - Jacqueline E McDonaldFreedom Forum Media Studies Center - John V PavlickUniversity of Southern California - Mary Ann PentzRutgers University - Ronald E RiceUniversity of Southern California - Everett M RogersUniversity of Wisconsin - Madison - Charles SalmonEntertainment Industries Council - Larry StewartUniversity of California at Berkeley - Lawrence WallackPART FOUR: IMPLICATIONS AND FUTURE DIRECTIONSImplications for Campaign DesignImplications for Future Research

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