Peter Jackson is Professor of Human Geography at the Universityof Sheffield, Nick Stevenson is a Lecturer in the Department of Sociological Studies, University of Sheffield, Kate Brooks is a postgraduate student in the Department of Geography at the University of Sheffield. Nick Stevenson is a Lecturer in the Department of Sociological Studies, University of Sheffield Kate Brooks is a postgraduate student in the Department of Geography at the University of Sheffield

"The authors shy away from one-dimensional arguments of ideology, hegemony, and resistance to provide a more nuanced argument based on ambiguity, ambivalence, and contradiction ... Making Sense of Men's Magaines is clearly written and presented. As such it represents an attractive option for course adoptations on both sides of the Atlantic..." American Journal of Sociology "[A] creative and informative study." Transactions of the British Geographers

• Acknowledgements. 1 Introduction.Reading Magazines.Theorizing Masculinities.Consumption, the Media and Audience Studies.2 The Media and the Market.The Magazine Market.Contemporary Media Debates.Conclusion: the Instability of Hegemonic Masculinities.3 Editorial Work.Magazines and Cultural Power.Interviewing the Editors.Editorial Insecurities.Commercial Imperatives Versus Editorial freedom.The 'Necessary Evil' of Advertising.Responding to the Market or Creating a Niche?.Sexy or Pornographic?.4 Questions of Content.Boys Love Their Girls.Don't You Want Me?.Lexicons of Love or Operator's Manual?.Consumption and the Sociology of the Body.Men's Health Magazines, Anxiety and the Body.Irony and the Cultural Politics of Masculinity.5 Readings.Discourses and Dispositions.Discursive Repertoires.Constructed Certitude.Discursive Dispositions.Cultural Capital.An Ambivalent Space.6 Conclusion.Mediated Cultural Power.Masculinity and Contemporary Gender Relations.Commercial Culture.Appendices.Notes.References.Index.

Peter Jackson is Professor of Human Geography at the Universityof Sheffield, Nick Stevenson is a Lecturer in the Department of Sociological Studies, University of Sheffield, Kate Brooks is a postgraduate student in the Department of Geography at the University of Sheffield. Nick Stevenson is a Lecturer in the Department of Sociological Studies, University of Sheffield Kate Brooks is a postgraduate student in the Department of Geography at the University of Sheffield

"The authors shy away from one-dimensional arguments of ideology, hegemony, and resistance to provide a more nuanced argument based on ambiguity, ambivalence, and contradiction ... Making Sense of Men's Magaines is clearly written and presented. As such it represents an attractive option for course adoptations on both sides of the Atlantic..." American Journal of Sociology "[A] creative and informative study." Transactions of the British Geographers

• Acknowledgements. 1 Introduction.Reading Magazines.Theorizing Masculinities.Consumption, the Media and Audience Studies.2 The Media and the Market.The Magazine Market.Contemporary Media Debates.Conclusion: the Instability of Hegemonic Masculinities.3 Editorial Work.Magazines and Cultural Power.Interviewing the Editors.Editorial Insecurities.Commercial Imperatives Versus Editorial freedom.The 'Necessary Evil' of Advertising.Responding to the Market or Creating a Niche?.Sexy or Pornographic?.4 Questions of Content.Boys Love Their Girls.Don't You Want Me?.Lexicons of Love or Operator's Manual?.Consumption and the Sociology of the Body.Men's Health Magazines, Anxiety and the Body.Irony and the Cultural Politics of Masculinity.5 Readings.Discourses and Dispositions.Discursive Repertoires.Constructed Certitude.Discursive Dispositions.Cultural Capital.An Ambivalent Space.6 Conclusion.Mediated Cultural Power.Masculinity and Contemporary Gender Relations.Commercial Culture.Appendices.Notes.References.Index.