Culture of Markets

AvFrederick F. Wherry

Häftad, Engelska, 2011

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Beskrivning

What are the logics of pricing, and why do some pricing schemes defy standard economic expectations? What explains the different labor market outcomes of people who receive the same training from the same place and who have similar grades? Why do national governments issue statements about the country’s history and personality when developing economic policies, and why are struggles over the images pictured on money so hard fought? This engaging book locates the answers to these and other questions in the cultural logics and dynamics that constitute and guide markets. Using clear prose and illustrative examples, Frederick F. Wherry demystifies what culture is, and how it can be identified both in the way that markets are organized and in the way that people operate within them. The Culture of Markets offers a comprehensive introduction to the puzzles found in studies of markets and to the ways that cultural analyses address those puzzles. The clarity of the arguments will make this a welcome resource for upper-level students of cultural sociology, economic sociology, and business/marketing.

Produktinformation

Utgivningsdatum:2011-12-16
Mått:148 x 211 x 13 mm
Vikt:227 g
Format:Häftad
Språk:Engelska
Serie:Cultural Sociology
Antal sidor:180
Förlag:John Wiley and Sons Ltd
ISBN:9780745647456

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Sociologi inom Samhälle och politik

Mer om författaren

Frederick F. Wherry is Associate Professor of Sociology at University of Michigan.

Recensioner i media

"Fred Wherry elegantly introduces students to the cultural approach in economic sociology. Wearing his theoretical sophistication lightly, Wherry provides dozens of pithy illustrations from cutting-edge empirical research. This classy essay is deceptively simple. It provides the first synthetic construction of the cultural-economic field."Jeffrey C. Alexander, Yale University "Engaging and insightful, Frederick Wherry's The Culture of Markets brings together two allegedly separate worlds: markets and culture. Ranging from studies of corporations and households to art markets and more, the book surprises and instructs. A must read not only for specialists but for anyone interested in learning how the economy really works."Viviana A. Zelizer, Princeton University"This is an excellent book by one of today's most creative economic sociologists, Frederick Wherry. The key argument is that culture affects markets in ways that economics simply cannot capture. Exactly how does this happen? For the answer - which is surprising! - you have to read the book. Perfect for use as a textbook at the undergraduate level, but also of much interest to the general reader and graduate students."Richard Swedberg, Cornell University

Innehållsförteckning

Introduction: Culture, Markets, and Economic LifeChapter 1: The Cultural Roots of Market DemandChapter 2: The Cultural Dimensions of Market SupplyChapter 3: The Culture of Money and PricesChapter 4: How to Conduct Cultural Analyses of MarketsConclusion: Towards a Cultural Sociology of Markets