Strategic Internal Communication

How to Build Employee Engagement and Performance

AvDavid Cowan

Häftad, Engelska, 2017

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Beskrivning

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Produktinformation

Utgivningsdatum:2017-06-03
Mått:155 x 235 x 13 mm
Vikt:360 g
Format:Häftad
Språk:Engelska
Antal sidor:232
Upplaga:2
Förlag:Kogan Page Ltd
ISBN:9780749478650

Utforska kategorier

Organisationsteori inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Reklam inom Ekonomi och Ledarskap

Mer om författaren

Dr David Cowan is a visiting scholar in the Communications Department at Boston College, USA. He has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over 600 participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore and South Korea. He is former Global Head of Internal Communications at ArcelorMittal and has worked at the World Bank and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St Andrews, where he earned his PhD.

Recensioner i media

"In a complex and uncertain world nothing can be achieved without extensive, multi-directional, reiterative communication. The Dialogue Box is an effective tool to facilitate and structure such communication."

Innehållsförteckning

Chapter - 00: Introduction;Chapter - 01: The New Organizational Triangle – Internal Communications, Employee Engagement and HR;Chapter - 02: Culture Shock – Corporate Culture Does Not Exist;Chapter - 03: Communicating Through Change, Changing Through Communication;Chapter - 04: Dialogue and the Digital World;Chapter - 05: Zone 1 – Intelligence – How Organizations and People Think;Chapter - 06: Zone 2 – Emotion – How Organizations and People Feel;Chapter - 07: Zone 3 – Interpretation – How Organizations and People Understand;Chapter - 08: Zone 4 – Narrative – How Organizations and People Agree (or Disagree!);Chapter - 09: The End Zone – Ensuring Effective Dialogue – How Organizations and People Talk;Chapter - 10: Using the Dialogue Box