Jaguar Story

The Jaguar name is synonymous with style, power, performance, luxury and an intangible element of Britishness. It’s hard to imagine its humble origins in a Blackpool backstreet as the Swallow Sidecar Company. Jaguar Cars was formed in 1945, and the metamorphosis began: superb engines, knockout design, epic racing victories and thrilling sports saloons followed. Over the years it has become a living legend. Here, Giles Chapman captures the astounding story of this iconic car company with a collection of beautiful pictures.