Practical Statistics for Business

Ruth Ravid is Professor, National College of Education, National-Louis University, Illinois. She is the author of Practical Statistics for Educators, Third Edition (University Press of America, 2005); co-author of Workbook to Accompany Practical Statistics for Educators, Third Edition (University Press of America, 2005); and co-editor of The Many Faces of School-University Collaboration: Characteristics of Successful Partnerships (Teacher Idea Press, 2001). Ravid holds a M.A. and a Ph.D. in Education from Northwestern University.Perry Haan is Associate Professor of Marketing and Dean of the School of Business at Tiffin University, Ohio. He has authored or co-authored over thirty peer-reviewed articles published in academic journals and conference proceedings. Haan hold a D.B.A. from the University of Sarasota, a M.B.A. from Xavier University, and a B.S. from The Ohio State University.

• Part 1 PrefacePart 2 I: IntroductionChapter 3 An Overview of Business ResearchChapter 4 Basic Concepts in StatisticsPart 5 II: Descriptive StatisticsChapter 6 Organizing and Graphing DataChapter 7 Measures of Central TendencyChapter 8 Measures of VariabilityPart 9 III: The Normal Curve and Standard ScoresChapter 10 The Normal Curve and Standard ScoresChapter 11 Interpreting Test ScoresPart 12 IV: Measuring RelationshipsChapter 13 CorrelationChapter 14 Prediction and RegressionPart 15 V: Inferential StatisticsChapter 16 t TestChapter 17 Analysis of VarianceChapter 18 Chi Square TestPart 19 VI: Reliability and ValidityChapter 20 ReliabilityChapter 21 ValidityPart 22 VII: Conducting Your Own ResearchChapter 23 Planning and Conducting Research StudiesChapter 24 Choosing the Right Statistical TestsPart 25 List of Statistical SymbolsPart 26 GlossaryPart 27 Index