Virtual Ethnography

Christine Hine is a reader in sociology in the Department of Sociology at the University of Surrey. Her main research centres on the sociology of science and technology with a particular interest in the role played by new technologies in the knowledge production process. She also has a major interest in the development of ethnography in technical settings, and in “virtual methods” (the use of the Internet for social research). In particular, she has developed mobile and connective approaches to ethnography which combine online and offline social contexts. She is the author of Virtual Ethnography (SAGE Publications, 2000), Systematics as Cyberscience (MIT, 2008), Understanding Qualitative Research: The Internet (Oxford, 2012), and Ethnography for the Internet (Bloomsbury, 2015) and the editor of Virtual Methods (Berg, 2005), New Infrastructures for Knowledge Production (Information Science Publishing, 2006), and Virtual Research Methods (SAGE Publications, 2012).

`This book reflects scholarly dedication to enlarging the discussion on the nature and role of the internet, and provides insight into how ethnographic methodologies can be adapted creatively to research into modern electronic forms of communication. A glossary of internet terms adds to the usefulness of this well-referenced treaties′ - International Journal of Market Research`There is so much to praise in this excellent book: its sensitivity to the culture, its alertness to the most demanding scholarly standards, its innovative analysis of the World Wide Web and its elegant, lively presentation. Students and researchers of the emerging culture should not be without it!′ - Sean Cubitt, Liverpool John Moores University

• IntroductionInternet as Culture and Cultural ArtefactThe Virtual Objects of EthnographyThe Making of a Virtual EthnographyTime, Space and TechnologyAuthenticity and Identity in Internet ContextsReflection