Bokus
Hong Cheng, Philip Kotler, Nancy Lee - Social Marketing for Public Health: Global Trends and Success Stories, Häftad

Häftad, Engelska, 2009

Social Marketing for Public Health: Global Trends and Success Stories

Global Trends and Success Stories

Av Hong Cheng, Philip Kotler, Nancy Lee

Del i serien Jones and Bartlett Learning

1179 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
Produktinformation
Utforska kategorier
Mer om författaren

Normal0falsefalsefalseMicrosoftInternetExplorer4/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Hong Cheng (Ph.D., Pennsylvania State University) is an associate professor of advertising in the E. W. Scripps School of Journalism at Ohio University. His research interests center on social marketing, international and cross-cultural advertising, and global branding. His work has appeared as dozens of journal articles, book chapters, and conference papers. He co-authored (with Guofang Wan) The Media-Savvy Student (Chicago: Zephyr Press, 2004) and co-edited (with Kara Chan) Advertising and Chinese Society: Impacts and Issues (Copenhagen Business School Press, 2009). He was head of the Advertising Division (2008-2009) and the International Communication Division (2002-2003) of the Association for Education in Journalism and Mass Communication (AEJMC), and secretary (2005) of the American Academy of Advertising (AAA). He is an associate editor of the Asian Journal of Communication.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.

Mer från samma serie