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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers2 423 kr
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers1 154 kr
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This important text/reference presents state-of-the-art research on intelligent vehicles, covering not only topics of object/obstacle detection and recognition, but also aspects of vehicle motion control. With an emphasis on both high-level concepts, and practical detail, the text links theory, algorithms, and issues of hardware and software implementation in intelligent vehicle research. Topics and features: presents a thorough introduction to the development and latest progress in intelligent vehicle research, and proposes a basic framework; provides detection and tracking algorithms for structured and unstructured roads, as well as on-road vehicle detection and tracking algorithms using boosted Gabor features; discusses an approach for multiple sensor-based multiple-object tracking, in addition to an integrated DGPS/IMU positioning approach; examines a vehicle navigation approach using global views; introduces algorithms for lateral and longitudinal vehicle motion control.
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25th Pacific-Asia Conference, PAKDD 2021, Virtual Event, May 11–14, 2021, Proceedings, Part I
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The 157 papers included in the proceedings were carefully reviewed and selected from a total of 628 submissions. They were organized in topical sections as follows:
Part I: Applications of knowledge discovery and data mining of specialized data;
Part II: Classical data mining; data mining theory and principles; recommender systems; and text analytics;
Part III: Representation learning and embedding, and learning from data.
25th Pacific-Asia Conference, PAKDD 2021, Virtual Event, May 11–14, 2021, Proceedings, Part II
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1 387 kr
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The 157 papers included in the proceedings were carefully reviewed and selected from a total of 628 submissions. They were organized in topical sections as follows:
Part I: Applications of knowledge discovery and data mining of specialized data;
Part II: Classical data mining; data mining theory and principles; recommender systems; and text analytics;
Part III: Representation learning and embedding, and learning from data.25th Pacific-Asia Conference, PAKDD 2021, Virtual Event, May 11–14, 2021, Proceedings, Part III
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The 157 papers included in the proceedings were carefully reviewed and selected from a total of 628 submissions. They were organized in topical sections as follows:
Part I: Applications of knowledge discovery and data mining of specialized data;
Part II: Classical data mining; data mining theory and principles; recommender systems; and text analytics;
Part III: Representation learning and embedding, and learning from data.564 kr
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Kommande
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1 216 kr
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