Fighting for Votes

William P. Cross is a professor and Bell Chair in Canadian Parliamentary Democracy in the Department of Political Science at Carleton University. His research focuses on comparative party organization and intra-party democracy. His recent publications include The Challenges of Intra-Party Democracy (with Richard S. Katz, 2013).Jonathan Malloy is an associate professor and chair of the Department of Political Science at Carleton University. His research and teaching interests are on Canadian political institutions. He is a former Ontario legislative intern and policy analyst for the Ontario government.Tamara A. Small is an associate professor in the Department of Political Science at the University of Guelph. She is co-editor of Political Communication in Canada: Meet the Press, Tweet the Rest (UBC Press, 2014).Laura B. Stephenson is an associate professor in the Department of Political Science at the University of Western Ontario. Her research focuses on political behaviour and the effects of institutions. Her work has been published in several journals including Electoral Studies, Political Psychology, the International Journal of Public Opinion Research, and the Canadian Journal of Political Science. She is co-editor of Voting Behaviour in Canada (UBC Press, 2010).

• 1 Introduction2 The Political and Economic Setting3 The Run-Up to 20114 The Campaign5 The Parties' Campaign Messages6 From 1.0 to 2.0: The Online Campaign7 The Leaders' Debate8 The Parties' Campaign Strategies9 At the Races: The Toronto Star's Coverage of the Election10 Did the Parties' Campaign Efforts Affect Voters?11 Vote Choice12 Fighting for VotesAppendixNotesReferencesIndex