Untapped Options

Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care

AvBea Northcott,Janette Helm

Inbunden, Engelska, 2000

Del 41 i serien J-B AHA Press

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Beskrivning

An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

Produktinformation

Utgivningsdatum:2000-04-12
Mått:160 x 233 x 22 mm
Vikt:454 g
Format:Inbunden
Språk:Engelska
Serie:J-B AHA Press
Antal sidor:240
Förlag:John Wiley & Sons Inc
ISBN:9780787955373

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Mer om författaren

BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana. JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.

Innehållsförteckning

List of Figures and Table xi About the Authors xiii Acknowledgments xv The Untapped Option 1 Creating and Evaluating Mission, Vision, and Values 23Implementing Mission, Vision, and Values 47Linking Human Resources and Marketing 71Recruiting and Motivating a Changing Workforce 97Hiring the Right People 121Training and Performance Development 139Structuring Employee Benefits 159Marketing 179Beginning the Change Process 205Index 213