David Coad is Associate Professor of English at the Université de Valenciennes, France, and the author of Gender Trouble Down Under: Australian Masculinities.

"…Coad's comprehensive overview of the term and the phenomenon, their roots and evolution, accounting, for example, for how metrosexuality differs from earlier similar phenomena and how it appears in men's lifestyle magazines, comes as a welcome and timely reminder of the importance of continued analysis of embodied and sexually defined masculinities in popular culture." — Men and Masculinities"…recommend[ed] … for anyone who has a Gender, Women's Studies, or Men's Studies program, or anyone who is a marketing or management major. There is something for all of them, as well as the general public, to see how we are being manipulated in our view of sex, sexuality, and image in advertising." — Southwest Journal of Cultures"…an important commentary on the range of experiences available to US and European men, extending beyond the narrow confines of traditional masculinity." — CHOICE"At last someone rescues the metrosexual from the mendacious marketers and gives him what he craved all along but hardly ever got: serious attention." — Mark Simpson, author of Male Impersonators: Men Performing Masculinity

• AcknowledgmentsPart One 1. Sports SexGender and Sexual MythologiesJock cultureSports RapeHomosocial DesireHomosexual OutingHeterosexual Outing2. Metro SexMirror MenDandiesPlayboysFeminine SideBacklashPart Two 3. New YorkGQRalph Lauren and His ModelsProtometrosexualityFashion Photographs of Athletes4. ArmaniArmani's Stellar American AthletesArmani's Superstars in EuropeThe Great Masculine RenunciationPart Three 5. UndiesPremetrosexual UndiesThe Pioneer of the Undie RevolutionThe Modern KourosFootball and Basketball FavoritesThe All-American MetrosexualUndie TroubleResistance to MetrosexualityMetrosexual UndiesWhat Do Undies Reveal?6. Black BodiesThe African American AestheticPimped Out BodiesNBA Tattoos and Bling-blingMainstream and Transracial Pimped Out BodiesFetishizing Black BodiesBlack Bodies in Briefs7. Sporno StarsSports NudityThe Gay GazeSoccer Photo AlbumsSports CalendarsA&F CatalogsFetishizing the Exotic8. Metrosexual MasculinityJoe NamathIan ThorpeDavid BeckhamBeautiful BodiesConclusionWorks CitedIndex

David Coad is Associate Professor of English at the Université de Valenciennes, France, and the author of Gender Trouble Down Under: Australian Masculinities.

"…Coad's comprehensive overview of the term and the phenomenon, their roots and evolution, accounting, for example, for how metrosexuality differs from earlier similar phenomena and how it appears in men's lifestyle magazines, comes as a welcome and timely reminder of the importance of continued analysis of embodied and sexually defined masculinities in popular culture." — Men and Masculinities"…recommend[ed] … for anyone who has a Gender, Women's Studies, or Men's Studies program, or anyone who is a marketing or management major. There is something for all of them, as well as the general public, to see how we are being manipulated in our view of sex, sexuality, and image in advertising." — Southwest Journal of Cultures"…an important commentary on the range of experiences available to US and European men, extending beyond the narrow confines of traditional masculinity." — CHOICE"At last someone rescues the metrosexual from the mendacious marketers and gives him what he craved all along but hardly ever got: serious attention." — Mark Simpson, author of Male Impersonators: Men Performing Masculinity

• AcknowledgmentsPart One 1. Sports SexGender and Sexual MythologiesJock cultureSports RapeHomosocial DesireHomosexual OutingHeterosexual Outing2. Metro SexMirror MenDandiesPlayboysFeminine SideBacklashPart Two 3. New YorkGQRalph Lauren and His ModelsProtometrosexualityFashion Photographs of Athletes4. ArmaniArmani's Stellar American AthletesArmani's Superstars in EuropeThe Great Masculine RenunciationPart Three 5. UndiesPremetrosexual UndiesThe Pioneer of the Undie RevolutionThe Modern KourosFootball and Basketball FavoritesThe All-American MetrosexualUndie TroubleResistance to MetrosexualityMetrosexual UndiesWhat Do Undies Reveal?6. Black BodiesThe African American AestheticPimped Out BodiesNBA Tattoos and Bling-blingMainstream and Transracial Pimped Out BodiesFetishizing Black BodiesBlack Bodies in Briefs7. Sporno StarsSports NudityThe Gay GazeSoccer Photo AlbumsSports CalendarsA&F CatalogsFetishizing the Exotic8. Metrosexual MasculinityJoe NamathIan ThorpeDavid BeckhamBeautiful BodiesConclusionWorks CitedIndex

David Coad is Associate Professor of English at the Université de Valenciennes, France, and the author of Gender Trouble Down Under: Australian Masculinities.

"…Coad's comprehensive overview of the term and the phenomenon, their roots and evolution, accounting, for example, for how metrosexuality differs from earlier similar phenomena and how it appears in men's lifestyle magazines, comes as a welcome and timely reminder of the importance of continued analysis of embodied and sexually defined masculinities in popular culture." — Men and Masculinities"…recommend[ed] … for anyone who has a Gender, Women's Studies, or Men's Studies program, or anyone who is a marketing or management major. There is something for all of them, as well as the general public, to see how we are being manipulated in our view of sex, sexuality, and image in advertising." — Southwest Journal of Cultures"…an important commentary on the range of experiences available to US and European men, extending beyond the narrow confines of traditional masculinity." — CHOICE"At last someone rescues the metrosexual from the mendacious marketers and gives him what he craved all along but hardly ever got: serious attention." — Mark Simpson, author of Male Impersonators: Men Performing Masculinity

• AcknowledgmentsPart One 1. Sports SexGender and Sexual MythologiesJock cultureSports RapeHomosocial DesireHomosexual OutingHeterosexual Outing2. Metro SexMirror MenDandiesPlayboysFeminine SideBacklashPart Two 3. New YorkGQRalph Lauren and His ModelsProtometrosexualityFashion Photographs of Athletes4. ArmaniArmani's Stellar American AthletesArmani's Superstars in EuropeThe Great Masculine RenunciationPart Three 5. UndiesPremetrosexual UndiesThe Pioneer of the Undie RevolutionThe Modern KourosFootball and Basketball FavoritesThe All-American MetrosexualUndie TroubleResistance to MetrosexualityMetrosexual UndiesWhat Do Undies Reveal?6. Black BodiesThe African American AestheticPimped Out BodiesNBA Tattoos and Bling-blingMainstream and Transracial Pimped Out BodiesFetishizing Black BodiesBlack Bodies in Briefs7. Sporno StarsSports NudityThe Gay GazeSoccer Photo AlbumsSports CalendarsA&F CatalogsFetishizing the Exotic8. Metrosexual MasculinityJoe NamathIan ThorpeDavid BeckhamBeautiful BodiesConclusionWorks CitedIndex