Lawrence B. Glickman is Associate Professor of History at the University of South Carolina and the author of A Living Wage: American Workers and the Making of Consumer Society, also from Cornell.

The anthology presents a highly engaging sample of divergent viewpoints.... The strengths of the anthology are in the analytical breadth of its essays..(History: Reviews of New Books) The book mixes the agenda-setting works of established historians and cultural critics... with case studies provided by younger scholars... and historians not usually associated with works on consumption... as well as statements made on the nature of consumerism by journalists and activists.... Glickman has provided a group of essays potentially more representative of future explorations into consumer society.... His book will be an extremely useful introduction to the current research on consumer history.(Business History) This thoughtful and solidly documented collection looks at consumption with an eye both to the past and to the world... Comprising 24 excellently chosen selections... the book enables the reader to see both how consumption changed over time, and how the analysis of consumption has changed over time.(Labor History)

• Introduction: Born to Shop? Consumer History and American History - LAWRENCE B. GLICKMANPart I. Frameworks and Definitions1. Consumer - RAYMOND WILLIAMS2. Consuming Goods and the Good of Consuming - COLIN CAMPBELL3. Consumer Society - JEAN BAUDRILLARD4. What Is an Economy For? - JAMES FALLOWS5. An Environmentalist's Perspective on Consumer Society - ALAN DURNINGPart II. Roots of American Consumer Society6. The First Consumer Revolution - JAMES AXTELL7. Narrative of Commercial Life: Consumption, Ideology, and Community on the Eve of the American Revolution - T. H. BREEN8. Consumption in Early Modern Social Thought - JOYCE APPLEBYPart III. Class, Gender, and Modernity, 1880-19409. Encountering Mass Culture at the Grassroots: The Experience of Chicago Workers in the 1920s - LIZABETH COHEN10. Familiar Sounds of Change: Music and the Growth of Mass Culture - GEORGE SANCHEZ11. From Scarcity to Abundance: The Immigrant as Consumer - ANDREW HEINZE12. Consuming Brotherhood: Men's Culture, Style and Recreation as Consumer Culture, 1880-1930 - MARK A. SWIENCICKI13. "Don't Buy Where You Can't Work" - CHERYL GREENBERGPart IV. Consumerism Since World War II14. The 'Work' Ethic and 'Leisure' Activity: The Hot Rod in Post-War America - H. F. MOORHOUSE15. The Commodity Gap: Consumerism and the Modern Home - ELAINE TYLER MAY16. The Revolution Will be Marketed: American Corporations and Black Consumers During the 1960s - ROBERT E. WEEMS, JR.17. All Work and No Play. It Doesn't Pay - JULIET B. SCHOR18. When High Wage Jobs Are Gone, Who Will Buy What We Make? - KIM MOODY19. The Green Consumer - JOHN ELKINGTON, JULIA HAILES, AND JOEL MAKOWERPart V. Critiques and Celebrations20. Delectable Materialism: Second Thoughts on Consumer Culture - MICHAEL SCHUDSON21. The Tyranny of Choice - STEVEN WALDMAN22. The Pleasures of Eating - WENDELL BERRYComing Up for Air: Consumer Culture in Historical Perspective - JEAN-CHRISTOPHE AGNEWBibliographic Essay - LAWRENCE B. GLICKMANContributorsIndex

Lawrence B. Glickman is Associate Professor of History at the University of South Carolina and the author of A Living Wage: American Workers and the Making of Consumer Society, also from Cornell.

The anthology presents a highly engaging sample of divergent viewpoints.... The strengths of the anthology are in the analytical breadth of its essays..(History: Reviews of New Books) The book mixes the agenda-setting works of established historians and cultural critics... with case studies provided by younger scholars... and historians not usually associated with works on consumption... as well as statements made on the nature of consumerism by journalists and activists.... Glickman has provided a group of essays potentially more representative of future explorations into consumer society.... His book will be an extremely useful introduction to the current research on consumer history.(Business History) This thoughtful and solidly documented collection looks at consumption with an eye both to the past and to the world... Comprising 24 excellently chosen selections... the book enables the reader to see both how consumption changed over time, and how the analysis of consumption has changed over time.(Labor History)

• Introduction: Born to Shop? Consumer History and American History - LAWRENCE B. GLICKMANPart I. Frameworks and Definitions1. Consumer - RAYMOND WILLIAMS2. Consuming Goods and the Good of Consuming - COLIN CAMPBELL3. Consumer Society - JEAN BAUDRILLARD4. What Is an Economy For? - JAMES FALLOWS5. An Environmentalist's Perspective on Consumer Society - ALAN DURNINGPart II. Roots of American Consumer Society6. The First Consumer Revolution - JAMES AXTELL7. Narrative of Commercial Life: Consumption, Ideology, and Community on the Eve of the American Revolution - T. H. BREEN8. Consumption in Early Modern Social Thought - JOYCE APPLEBYPart III. Class, Gender, and Modernity, 1880-19409. Encountering Mass Culture at the Grassroots: The Experience of Chicago Workers in the 1920s - LIZABETH COHEN10. Familiar Sounds of Change: Music and the Growth of Mass Culture - GEORGE SANCHEZ11. From Scarcity to Abundance: The Immigrant as Consumer - ANDREW HEINZE12. Consuming Brotherhood: Men's Culture, Style and Recreation as Consumer Culture, 1880-1930 - MARK A. SWIENCICKI13. "Don't Buy Where You Can't Work" - CHERYL GREENBERGPart IV. Consumerism Since World War II14. The 'Work' Ethic and 'Leisure' Activity: The Hot Rod in Post-War America - H. F. MOORHOUSE15. The Commodity Gap: Consumerism and the Modern Home - ELAINE TYLER MAY16. The Revolution Will be Marketed: American Corporations and Black Consumers During the 1960s - ROBERT E. WEEMS, JR.17. All Work and No Play. It Doesn't Pay - JULIET B. SCHOR18. When High Wage Jobs Are Gone, Who Will Buy What We Make? - KIM MOODY19. The Green Consumer - JOHN ELKINGTON, JULIA HAILES, AND JOEL MAKOWERPart V. Critiques and Celebrations20. Delectable Materialism: Second Thoughts on Consumer Culture - MICHAEL SCHUDSON21. The Tyranny of Choice - STEVEN WALDMAN22. The Pleasures of Eating - WENDELL BERRYComing Up for Air: Consumer Culture in Historical Perspective - JEAN-CHRISTOPHE AGNEWBibliographic Essay - LAWRENCE B. GLICKMANContributorsIndex