Telephone Survey Methods

Sampling, Selection, and Supervision

AvPaul J. Lavrakas

Häftad, Engelska, 1993

Del 7 i serien Applied Social Research Methods

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Beskrivning

From generating phone numbers to structuring the work of interviewers and supervisors, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI and PAPI procedures, mixed-mode surveys, and new telecommunication technologies. --Canadian Journal of Communication "Telephone Survey Methods is a useful and practical guide to conducting telephone surveys particularly for those who are seeking sampling and administrative guidelines." --Journal of Official Statistics What quality control methods can be employed most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialing? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this completely revised edition of Telephone Survey Methods offers researchers a guide to thinking about and executing telephone surveys. From generating phone numbers to structuring the work of interviewers and supervisers, this book covers it all. New to this edition is a focus on the total survey error concept, a comparison of CATI with PAPI procedures, mixed-mode surveys, and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify the appropriate respondent, and how to improve on-the-job training of interviewers.

Produktinformation

Utgivningsdatum:1993-08-19
Mått:139 x 215 x 11 mm
Vikt:280 g
Format:Häftad
Språk:Engelska
Serie:Applied Social Research Methods
Antal sidor:192
Upplaga:2
Förlag:SAGE Publications
ISBN:9780803953079

Utforska kategorier

Sociologi inom Samhälle och politik

Mer om författaren

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Innehållsförteckning

INTRODUCTIONTotal Survey ErrorTelephone Surveying in PerspectiveThe Telephone Phenomenon in the United StatesBasic Steps in the Telephone Survey ProcessComputer-Assisted Telephone Interviewing (CATI)Contents and Organization of This TextAdditional Sources of Instruction on Survey MethodologiesExercisesGENERATING TELEPHONE SURVEY SAMPLING POOLSChoosing a Valid Sampling DesignRandom Digit Dialing (RDD)Directory and List-Based Sampling PoolsMixed Mode Sampling PoolsSampling Pool SizeExercisesPROCESSING TELEPHONE SURVEY SAMPLING POOLSIssues in Controlling the Sampling PoolUsing the Call-Sheet to Control the Sampling PoolRefusal Report Form, Refusal Conversions, and Nonresponse ErrorExpectations in Processing Sampling PoolsSampling Pool Dispositions and Survey Response and Nonresponse RatesSampling Pools in Mixed Mode SurveysProcessing Sampling Pools with CATIExercisesSELECTING RESPONDENTS AND SECURING COOPERATIONStarting Off on a Solid FootingIntroducing the SurveyRespondent Selection and Screening TechniquesAdvance Contract of RespondentsExercisesSUPERVISION ISTRUCTURING INTERVIEWERS′ WORKQuality Control in Telephone Versus Personal InterviewingRecruitment and Hiring of InterviewersTraining SessionsPresurvey Practice and On-the-Job TrainingTotal Survey Error and the InterviewerExercisesSUPERVISION IISTRUCTURING SUPERVISORY WORKStaffing and Scheduling Interviewing SessionsInterviewing Session SetupSupervising Interviewing Sessions in PAPI and CATI SurveysVerifying Completed InterviewsConclusionExercises