`...an ambitious, constructive, and praiseworthy contribution to British electoral sociology. The book is clearly written, and analyses are thoroughly executed...this is an exemplary study of the current state of the art in the analysis of British electoral behaviour. The authors are judicious in their treatment of their data, comprehensive in their use of existing literature, and clear in their analyses and conclusions. Rose and McAllister have given us an admirable and important study′ - Sociology`Recommended for upper-division undergraduates, graduate students, and faculty. - Choice`It poses important questions in a stimulating, well-written style.′ - Contemporary Sociology`...this is a valuable contribution to the voting literature. The breadth and depth of analysis are presented succinctly, intelligently, and persuasively′ - Political Science

• IntroductionParties Propose and Voters DisposeUnstable PartiesA Lifetime Learning ModelFamily LoyaltiesStructure of Socio-economic InterestsValues of VotersPlacing Voters in ContextThe Performance of Parties and LeadersThe Cumulative Effect of a Lifetime of LearningChange Through TimeThe Big Trade-off Facing Parties

`...an ambitious, constructive, and praiseworthy contribution to British electoral sociology. The book is clearly written, and analyses are thoroughly executed...this is an exemplary study of the current state of the art in the analysis of British electoral behaviour. The authors are judicious in their treatment of their data, comprehensive in their use of existing literature, and clear in their analyses and conclusions. Rose and McAllister have given us an admirable and important study′ - Sociology`Recommended for upper-division undergraduates, graduate students, and faculty. - Choice`It poses important questions in a stimulating, well-written style.′ - Contemporary Sociology`...this is a valuable contribution to the voting literature. The breadth and depth of analysis are presented succinctly, intelligently, and persuasively′ - Political Science

• IntroductionParties Propose and Voters DisposeUnstable PartiesA Lifetime Learning ModelFamily LoyaltiesStructure of Socio-economic InterestsValues of VotersPlacing Voters in ContextThe Performance of Parties and LeadersThe Cumulative Effect of a Lifetime of LearningChange Through TimeThe Big Trade-off Facing Parties