Marketing Exchange Transactions and Relationships
Frank Houston, Jule B. Gassenheimer, James M. Maskulka
Inbunden, 1992
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The authors argue that the neglect of social research into new reproductive technologies has led to a failure to make the necessary provisions for their consequences. The plight of the involuntary childless who, having been helped to conceive, find themselves with three, four or more babies illustrates this point clearly.