Inbunden, Engelska, 2014
Economics of the Publishing and Information Industries
The Search for Yield in a Disintermediated World
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Beskrivning
Produktinformation
- Utgivningsdatum: 2014-12-16
- Mått: 152 x 229 x 22 mm
- Vikt: 589 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 328
- Förlag: Taylor & Francis Inc
- ISBN: 9780805855494
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Mer om författaren
Albert N. Greco is a Professor of Marketing at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing and The Book Publishing Industry. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.
Recensioner i media
As Greco (marketing, Fordham Univ.) explains in his account of his book's purpose, this is not a traditional history, economics, or mass communications book... Replete with statistical tables, extensive footnotes, and appendixes, Greco's study makes one think. The book is filled with fascinating information that makes readers aware that the publishing and information industry is exceedingly profitable.W. Baker, emeritus, Northern Illinois University, USA, in CHOICE
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