Jason Johnson is a professor of political science at Hiram College in Ohio. Johnson works regularly as a political commentator and contributor for radio, television, and newspaper outlets. He has appeared on NPR's Morning Edition, the O'Reilly Factor, CBS's The Early Show, Al Jazeera English, and CNN. Dr Johnson is the politics editor for The Source magazine and is a featured writer on theLoop21.com. His weekly opinion column appears in the Chicago Defender, Michigan Chronicle, New Pittsburgh Courier, and the Tri-State Defender.

Praise for Jason Johnson's Political Consultants and Campaigns: One Day to Sell "Few campaign management texts successfully navigate between political science research and wisdom garnered from the trenches. Johnson's Political Consultants and Campaigns finds that narrow pathway in grand fashion. It is an important book, rich in detail and insight, and should be on the shelf of anyone interested in modern campaign dynamics." --Daniel M. Shea, Allegheny College "Jason Johnson brings theoretical power and real-world data together in this compelling study of how we organize and run modern political campaigns. He successfully bridges the gap between political science and practical politics with this book--one that both scholars and politicos will use in their work. We need more studies like Political Consultants and Campaigns that combine the lessons of theory with hard evidence from the field!" --Charles Cushman Jr., Graduate School of Political Management, George Washington University

• Introduction 1 The Candidate 2 The Message 3 The Issues 4 The Negative Ad 5 The Internet Campaign 6 Conclusion 7 Appendix Acknowledgments Notes Bibliography Index

Jason Johnson is a professor of political science at Hiram College in Ohio. Johnson works regularly as a political commentator and contributor for radio, television, and newspaper outlets. He has appeared on NPR's Morning Edition, the O'Reilly Factor, CBS's The Early Show, Al Jazeera English, and CNN. Dr Johnson is the politics editor for The Source magazine and is a featured writer on theLoop21.com. His weekly opinion column appears in the Chicago Defender, Michigan Chronicle, New Pittsburgh Courier, and the Tri-State Defender.

Praise for Jason Johnson's Political Consultants and Campaigns: One Day to Sell "Few campaign management texts successfully navigate between political science research and wisdom garnered from the trenches. Johnson's Political Consultants and Campaigns finds that narrow pathway in grand fashion. It is an important book, rich in detail and insight, and should be on the shelf of anyone interested in modern campaign dynamics." --Daniel M. Shea, Allegheny College "Jason Johnson brings theoretical power and real-world data together in this compelling study of how we organize and run modern political campaigns. He successfully bridges the gap between political science and practical politics with this book--one that both scholars and politicos will use in their work. We need more studies like Political Consultants and Campaigns that combine the lessons of theory with hard evidence from the field!" --Charles Cushman Jr., Graduate School of Political Management, George Washington University

• Introduction 1 The Candidate 2 The Message 3 The Issues 4 The Negative Ad 5 The Internet Campaign 6 Conclusion 7 Appendix Acknowledgments Notes Bibliography Index

Jason Johnson is a professor of political science at Hiram College in Ohio. Johnson works regularly as a political commentator and contributor for radio, television, and newspaper outlets. He has appeared on NPR's Morning Edition, the O'Reilly Factor, CBS's The Early Show, Al Jazeera English, and CNN. Dr Johnson is the politics editor for The Source magazine and is a featured writer on theLoop21.com. His weekly opinion column appears in the Chicago Defender, Michigan Chronicle, New Pittsburgh Courier, and the Tri-State Defender.

Praise for Jason Johnson's Political Consultants and Campaigns: One Day to Sell "Few campaign management texts successfully navigate between political science research and wisdom garnered from the trenches. Johnson's Political Consultants and Campaigns finds that narrow pathway in grand fashion. It is an important book, rich in detail and insight, and should be on the shelf of anyone interested in modern campaign dynamics." --Daniel M. Shea, Allegheny College "Jason Johnson brings theoretical power and real-world data together in this compelling study of how we organize and run modern political campaigns. He successfully bridges the gap between political science and practical politics with this book--one that both scholars and politicos will use in their work. We need more studies like Political Consultants and Campaigns that combine the lessons of theory with hard evidence from the field!" --Charles Cushman Jr., Graduate School of Political Management, George Washington University

• Introduction 1 The Candidate 2 The Message 3 The Issues 4 The Negative Ad 5 The Internet Campaign 6 Conclusion 7 Appendix Acknowledgments Notes Bibliography Index