Jason Johnson – författare

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don''t know what is on the minds of the men and women who run them?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don''t know what is on the minds of the men and women who run them?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Digital Design Exercises for Architecture Students teaches you the basics of digital design and fabrication tools with creative design exercises, featuring over 200 illustrations, which emphasize process and evaluation as key to designing in digital mediums. The book is software neutral, letting you choose the software with which to edit raster and vector graphics and to model digital objects. The clear, jargon-free introductions to key concepts and terms help you experiment and build your digital media skills. During the fabrication exercises you will learn strategies for laser cutting, CNC (computer-numerically controlled) milling, and 3D printing to help you focus on the processes of design thinking. Reading lists and essays from practitioners, instructors, and theorists ground the exercises in both broader and deeper contexts and encourage you to continue your investigative journey.

Digital Design Exercises for Architecture Students teaches you the basics of digital design and fabrication tools with creative design exercises, featuring over 200 illustrations, which emphasize process and evaluation as key to designing in digital mediums. The book is software neutral, letting you choose the software with which to edit raster and vector graphics and to model digital objects. The clear, jargon-free introductions to key concepts and terms help you experiment and build your digital media skills. During the fabrication exercises you will learn strategies for laser cutting, CNC (computer-numerically controlled) milling, and 3D printing to help you focus on the processes of design thinking. Reading lists and essays from practitioners, instructors, and theorists ground the exercises in both broader and deeper contexts and encourage you to continue your investigative journey.