Show Sold Separately

Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).

"Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless." - Henry Jenkins,author of Convergence Culture: Where Old and New Media Collide "Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media." - Derek Kompare,author of Rerun Nation: How Repeats Invented American Television

• Acknowledgments vi; Introduction: Film, Television, and Off-Screen Studies 1; 1. From Spoilers to Spinoffs: A Theory of Paratexts 39; 2. Coming Soon! Hype, Intros, and Textual Beginnings 64; 3. Bonus Materials: Digital Auras and Authors 107; 4. Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts 153; 5. Spoiled and Mashed Up: Viewer-Created Paratexts 188; 6. In the World, Just Off Screen: Toys and Games 230; Conclusion: "In the DNA": Creating Across Paratexts 272; Notes 291; Index 000; About the Author 319