Bright Signals

Susan Murray is Associate Professor of Media, Culture, and Communication at New York University, the author of Hitch Your Antenna to the Stars: Early Television and Broadcast Stardom, and the coeditor of Reality TV: Remaking Television Culture.

"Bright Signals is an important, engaging study that helps readers understand media history and anticipate developments going forward." - Linda Levitt (PopMatters) "What makes Bright Signals distinguishable from others on the subject is the detailed historical and cultural analysis of why color television did not replace black-and-white television until the 1960s. . . . Recommended. All readers." - C.L. Clements (Choice) "A joy to read: it is meticulously researched, rhetorically lucid, and refreshingly jargon free. Beyond the book’s delightful illustrations, the text of Bright Signals paints a vivid picture of the personalities and corporate campaigns most responsible for introducing color to the small screen. . . . Murray’s work should appeal to television studies generalists (especially those specializing in the network era), midcentury-media historians, and scholars of new media and technological transformation." - Catherine Clepper (Film Quarterly) "A remarkably fresh approach to the social and cultural relationships created by the medium." - James McConnachie (TLS) "Cogently written and richly illustrated, Bright Signals tracks the invention and normalization of color television from 1928 to 1970 with interdisciplinary precision and historical depth. . . . A a remarkable achievement in media history and theory." - Joshua Yumibe (Journal of Cinema and Media Studies) "With over one hundred color images from television programs, advertisements, charts, test patterns and photographs, the book is, on top of everything else, a strikingly beautiful object. Beyond being an extraordinarily researched and lively account of this key period in media history, Bright Signals also demonstrates the importance of further theorizing our relationship to colored moving images today. . . . We are still learning how to live with color visual media, and Bright Signals is invaluable in advancing the understanding of the historical and theoretical issues at play." - Doron Galili (Cinéma & Cie) "While colour cinema has been the focus of numerous recent publications, television scholarship has yet to catch up with this chromatic turn. Bright Signals, the first critical history of colour television in America, thus makes a very welcome and necessary contribution to the field. . . . Through meticulous archival research, Murray has constructed an account of colour television that at once offers a comprehensive history of a technology while remaining attentive to much larger social and political issues around race, class and cold war politics." - Kirsty Sinclair Dootson (Critical Studies in Television) "In terms of providing readers with a comprehensive cultural history of color television, Bright Signals is a tour de force." - Laura Kalba (Public Books) "Brights Signals provides such important research that it's surprising someone hadn't taken it on earlier. . . . A balanced analysis of the complex struggle to develop color technology amidst intense corporate competition." - Christopher H. Sterling (Communication Booknotes Quarterly)

• Acknowledgments  ixIntroduction  11. "And Now-Color": Early Color Systems  112. Natural Vision Versus "Tele-Vision": Defining and Standardizing Color  343. Color Adjustments: Experiments, Calibrations, and Color Training, 1950–1955  864. Colortown, USA: Expansion, Stabilization, and Promotion, 1955–1959  1275. The Wonderful World of Color: Network Programming and the Spectacular Real, 1960–1965  1766. At the End of the Rainbow: Global Expansion, the Space Race, and the Cold War  217Conclusion  251Notes  259Bibliography  293Index  303