Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts, Social Sciences, and Humanities (RCASH) at Missouri State University, USA. In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. He has been inducted into the Central States Communication Association (CSCA) Hall of Fame.Eric Morris is Professor of Communication at Missouri State University (MSU), USA and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), has epresented District 3 and the AFA on the National Debate Tournament (NDT) committee, and previously served as President of the Cross Examination Debate Association (CEDA). He was the 2008 NDT Coach of the Year.

• PrefaceOrganizing Theme: In Your LifeOverview of the BookAcknowledgmentsChapter 1: Persuasion in Your LifeChapter 2: Ethical Dimensions of PersuasionChapter 3: Theories of PersuasionChapter 4: ArgumentationChapter 5: Visual PersuasionChapter 6: Persuasion and New MediaChapter 7: Persuasive Public CampaignsChapter 8: Persuasion and Personal RelationshipsChapter 9: Persuasive Dimensions of Nonverbal CommunicationChapter 10: Persuasive Dimensions of Health CommunicationChapter 11: Persuasion in Business and Professional ContextsChapter 12: Persuasive PresentationsChapter 13: Persuasive HumorChapter 14: Appraisal of Persuasive MessagesIndex

Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts, Social Sciences, and Humanities (RCASH) at Missouri State University, USA. In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. He has been inducted into the Central States Communication Association (CSCA) Hall of Fame.Eric Morris is Professor of Communication at Missouri State University (MSU), USA and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), has epresented District 3 and the AFA on the National Debate Tournament (NDT) committee, and previously served as President of the Cross Examination Debate Association (CEDA). He was the 2008 NDT Coach of the Year.

• PrefaceOrganizing Theme: In Your LifeOverview of the BookAcknowledgmentsChapter 1: Persuasion in Your LifeChapter 2: Ethical Dimensions of PersuasionChapter 3: Theories of PersuasionChapter 4: ArgumentationChapter 5: Visual PersuasionChapter 6: Persuasion and New MediaChapter 7: Persuasive Public CampaignsChapter 8: Persuasion and Personal RelationshipsChapter 9: Persuasive Dimensions of Nonverbal CommunicationChapter 10: Persuasive Dimensions of Health CommunicationChapter 11: Persuasion in Business and Professional ContextsChapter 12: Persuasive PresentationsChapter 13: Persuasive HumorChapter 14: Appraisal of Persuasive MessagesIndex

Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts, Social Sciences, and Humanities (RCASH) at Missouri State University, USA. In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. He has been inducted into the Central States Communication Association (CSCA) Hall of Fame.Eric Morris is Professor of Communication at Missouri State University (MSU), USA and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), has epresented District 3 and the AFA on the National Debate Tournament (NDT) committee, and previously served as President of the Cross Examination Debate Association (CEDA). He was the 2008 NDT Coach of the Year.

• PrefaceOrganizing Theme: In Your LifeOverview of the BookAcknowledgmentsChapter 1: Persuasion in Your LifeChapter 2: Ethical Dimensions of PersuasionChapter 3: Theories of PersuasionChapter 4: ArgumentationChapter 5: Visual PersuasionChapter 6: Persuasion and New MediaChapter 7: Persuasive Public CampaignsChapter 8: Persuasion and Personal RelationshipsChapter 9: Persuasive Dimensions of Nonverbal CommunicationChapter 10: Persuasive Dimensions of Health CommunicationChapter 11: Persuasion in Business and Professional ContextsChapter 12: Persuasive PresentationsChapter 13: Persuasive HumorChapter 14: Appraisal of Persuasive MessagesIndex