Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida.A former advertising and public relations pro, Kim “Dr. G.” Golombisky is an award-winning teacher and scholar at the University of South Florida.

This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration.— Sarah Johnson, School of Communication & Media, Kennesaw State UniversityI always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary.— Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of KentuckyWhite Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it’s the best textbook they’ve ever had.—Emily Kinsky, Department of Communication, West Texas A&M UniversityA great book that simplifies the concepts and illustrates them! A must book.—Scott Farrand School of Journalism and Mass Communications, University of South Carolina

• Chapter 1: What is DesignChapter 2: Step Away from the ComputerChapter 3: I Need to Design this Today (WET Layout)Chapter 4: Layout SinsChapter 5: Mini Art SchoolChapter 6: LayoutChapter 7: TypeChapter 8: Color BasicsChapter 9: Adding Visual AppealChapter 10: InfographicsChapter 11: StoryboardingChapter 12: Designing for Social mediaChapter 13: Designing for the WebChapter 14: ConclusionGlossary