Golden Age of Data

Don A. Grady, Ph.D., is an Associate Dean and Associate Professor in the School of Communications at Elon University. He served as chair of the BEA Research Symposium ("The Golden Age of Data: Big Data and Media Analytics") in April 2018, and panel chair for the BEA Media Analytics Roundtable ("Media Analytics: Tracking Audiences in an Evolving Media Landscape") in April 2016. He has numerous years of administrative leadership, teaching, and professional experience in broadcast journalism, radio, and television. He regularly teaches a senior capstone research course, oversees the publication of an online undergraduate research journal, and helped to guide the development of an undergraduate major in media analytics. He has given numerous workshops and presentations, and regularly published articles on the assessment of student learning. Grady is a former twice elected representative on the Accrediting Council on Education in Journalism and Mass Communications. He has a M.A. in Communication and the Ph.D. in Mass Communication Research from UNC-Chapel Hill.

• PrefaceAcknowledgementsSeries Editor's ForewordPart I Media Analytics: Study and Practice 1. Media Analytics and Audiences Don A. Grady2. The New Age of Media AnalyticsLee Rainie Part II Curriculum and Instruction: Teaching Legacy and Social Media Analytics3. The Pioneers of Media Analytics in Higher EducationC. Ann Hollifield4. Cultivating Analytics Proficiency in Communication Undergraduates: A Sequence of Social Media Active Learning Experiences in an Applied Research ClassJennifer Robinette5. Equipping the Media Analytics Toolbox: A Study of the Skills Required for Entry and Mid-Level Media Analytics JobsKathleen Stansberry and Madison MacKenzie6. Integrating Digital Analytics across the Journalism and Mass Communication Curricula: Metrics, Tools, and Service LearningMiao Guo7. The Data Backstory: Thoughts on Data Visualization Teaching ContentDianne FinchPart III Applied Data-driven Decision Making in the Real World of Local Media8. Research Data in the Real World of Local MediaDon A. Grady; Panelists: Dan McDonald, Billy McDowell, and Ed Cohen9. Media Research in Transition: Applying Micro-Level Audience Data to Macro-Level Decision-MakingKathleen Stansberry; Panelists: Jack MacKenzie, Patricia Marsden, Jamal Salmon, and Vincent BruzzesePart IV Analysis and Interpretation: Researching Content and Audiences using Media Analytics 10. Prevalence of Media Analytics Content in Accredited Colleges and UniversitiesJane O’Boyle and Amanda Sturgill11. Measurement Uncertainty in the Pursuit of Audience EngagementJacob L. Nelson12. Engagement Metrics that MatterDale Blasingame13. Winning over Fans: How Sports Teams Use Live-Tweeting to Maximize EngagementBryan Anderson and Qian Xu14. A Gentle Introduction to R for Numerical Analysis and VisualizationByung LeePart V Media Analytics: Undergraduate Research 15. Learning about Audiences In-depth: Complementing Analytics with other ResearchAmanda Sturgill16. Using Analytics to Assess the AltGov vs. Official Government on TwitterAndrew J. Scott17. Comparing Type 1 and Type 2 Diabetes Online Communities: A Natural Language Processing StudyRachyl E Jackson18. #ThisIsWe: A Content Analysis of Live Tweets of This is UsMadeline Hagy, Ansley Hamilton, and Caroline MillerContributorsIndex