Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multilayered comprehensive analysis on the media industry and how it works. Author and business strategist Guy Di Piazza draws on over 25 years of experience and provides insights into the corporate, business, market and production strategies of the leading motion picture companies through a 95- year history. Investigating the initiatives employed particularly for the most successful (or premium) films allows Guy to evaluate the commercial and creative strategies of the major film studios during four distinct historical periods: The golden age of Hollywood (1929– 1949); Hollywood in decline and in transition (1950– 1966); The new American cinema (1967– 1976); and The era of media giants (1977– 2024). With extensive business strategy analysis, this book assesses the film industry from a commercial and economic perspective to bring better understanding to readers as to how the major studios have evolved over time and what that means for today’s digitally connected world. Ideal for researchers and advanced students studying film business and the media industry, as well as professionals in the film business.
