Daniel Fischer is an associate professor of Consumer Communication and Sustainability at Wageningen University in the Netherlands and visiting professor of Sustainability Communication at the Leuphana University Lüneburg, where he led the SusTelling project. From 2018 to 2020, he was an assistant professor at the School of Sustainability at Arizona State University, USA. Together with his research group SuCo2, short for Sustainable Consumption and Sustainability Communication (www.suco2.com), he researches how sustainable lifestyles can be promoted through communication and learning.Sonja Fücker is a research associate at the Research Institute of Social Cohesion (RISC) at the University of Hannover. Previously, she worked at the Institute for Environmental and Sustainability Communication (INFU) at the Leuphana University of Lüneburg. As a sociologist, her research focuses on the reception and impact of science communication. She is interested in how people acquire scientific knowledge in their everyday lives and what influence narrative and participatory transfer methods have on this.Hanna Selm worked as a research associate at the Institute for Environmental and Sustainability Communication (INFU) at the Leuphana University of Lüneburg (Germany) and has been a member of the SuCo2 research group. As a cultural scientist, she has contributed to various (research) projects in the field of sustainability communication. She is particularly interested in researching and testing new formats of sustainability communication.Anna Sundermann is pursuing a Ph.D. at the Faculty of Sustainability at the Leuphana University of Lüneburg and working as a curriculum developer at Leuphana Graduate School. From 2013 to 2020, she conducted research on various projects at the Institute for Environmental and Sustainability Communication (INFU) at Leuphana University of Lüneburg (Germany). In her Ph.D. thesis, she brings her degree in psychology to bear on sustainability-related learning processes of students in higher education to find out whether the current integration of sustainability in higher education enables and motivates students to participate in societal change.

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• FOREWORDSustainability Communication "Like Gold"?Thomas PyhelPROLOGUEOf Sustainability and Storytelling – An Introduction to this BookAnna Sundermann, Daniel Fischer, Sonja Fücker, Hanna SelmPART I: RESEARCH PERSPECTIVESChapter 1. SusTelling: Storytelling for SustainabilityDaniel Fischer, Sonja Fücker, Hanna Selm, Martin Storksdieck, Anna Sundermann Chapter 2. Does SusTelling for Sustainability Work? An ExperimentAnna Sundermann, Daniel Fischer, Sonja Fücker, Daniel Hanss, Hanna SelmChapter 3. SusTelling in the Reception Lab – On How Young Adults Perceive StorytellingSonja Fücker, Daniel Fischer, Hanna Selm, Anna SundermannPART II: PRACTICE PERSPECTIVESChapter 4. Telling Your Own Stories: Teaching and Learning StorytellingHanna Selm, Daniel Fischer, Heike Janßen, Torsten Schäfer, Anna Sundermann, Sonja FückerChapter 5. SusTelling in Higher EducationPetra Molthan-Hill, Daniel FischerChapter 6. SusTelling and Constructive Journalism: A Perfect Pair?Maren UrnerChapter 7. Learning from Humboldt – Storytelling as a Method of Science CommunicationDorothee Menhart, Sabine HoscislawskiChapter 8. Storytelling in Corporate Communications – When, Why, and How Storytelling Works in Personnel TrainingJennifer FritzEPILOGUEStorytelling for Sustainability: A Preliminary Conclusion Daniel Fischer, Sonja Fücker, Hanna Selm, Anna SundermannIndex

Daniel Fischer is an associate professor of Consumer Communication and Sustainability at Wageningen University in the Netherlands and visiting professor of Sustainability Communication at the Leuphana University Lüneburg, where he led the SusTelling project. From 2018 to 2020, he was an assistant professor at the School of Sustainability at Arizona State University, USA. Together with his research group SuCo2, short for Sustainable Consumption and Sustainability Communication (www.suco2.com), he researches how sustainable lifestyles can be promoted through communication and learning.Sonja Fücker is a research associate at the Research Institute of Social Cohesion (RISC) at the University of Hannover. Previously, she worked at the Institute for Environmental and Sustainability Communication (INFU) at the Leuphana University of Lüneburg. As a sociologist, her research focuses on the reception and impact of science communication. She is interested in how people acquire scientific knowledge in their everyday lives and what influence narrative and participatory transfer methods have on this.Hanna Selm worked as a research associate at the Institute for Environmental and Sustainability Communication (INFU) at the Leuphana University of Lüneburg (Germany) and has been a member of the SuCo2 research group. As a cultural scientist, she has contributed to various (research) projects in the field of sustainability communication. She is particularly interested in researching and testing new formats of sustainability communication.Anna Sundermann is pursuing a Ph.D. at the Faculty of Sustainability at the Leuphana University of Lüneburg and working as a curriculum developer at Leuphana Graduate School. From 2013 to 2020, she conducted research on various projects at the Institute for Environmental and Sustainability Communication (INFU) at Leuphana University of Lüneburg (Germany). In her Ph.D. thesis, she brings her degree in psychology to bear on sustainability-related learning processes of students in higher education to find out whether the current integration of sustainability in higher education enables and motivates students to participate in societal change.

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• FOREWORDSustainability Communication "Like Gold"?Thomas PyhelPROLOGUEOf Sustainability and Storytelling – An Introduction to this BookAnna Sundermann, Daniel Fischer, Sonja Fücker, Hanna SelmPART I: RESEARCH PERSPECTIVESChapter 1. SusTelling: Storytelling for SustainabilityDaniel Fischer, Sonja Fücker, Hanna Selm, Martin Storksdieck, Anna Sundermann Chapter 2. Does SusTelling for Sustainability Work? An ExperimentAnna Sundermann, Daniel Fischer, Sonja Fücker, Daniel Hanss, Hanna SelmChapter 3. SusTelling in the Reception Lab – On How Young Adults Perceive StorytellingSonja Fücker, Daniel Fischer, Hanna Selm, Anna SundermannPART II: PRACTICE PERSPECTIVESChapter 4. Telling Your Own Stories: Teaching and Learning StorytellingHanna Selm, Daniel Fischer, Heike Janßen, Torsten Schäfer, Anna Sundermann, Sonja FückerChapter 5. SusTelling in Higher EducationPetra Molthan-Hill, Daniel FischerChapter 6. SusTelling and Constructive Journalism: A Perfect Pair?Maren UrnerChapter 7. Learning from Humboldt – Storytelling as a Method of Science CommunicationDorothee Menhart, Sabine HoscislawskiChapter 8. Storytelling in Corporate Communications – When, Why, and How Storytelling Works in Personnel TrainingJennifer FritzEPILOGUEStorytelling for Sustainability: A Preliminary Conclusion Daniel Fischer, Sonja Fücker, Hanna Selm, Anna SundermannIndex

Daniel Fischer is an associate professor of Consumer Communication and Sustainability at Wageningen University in the Netherlands and visiting professor of Sustainability Communication at the Leuphana University Lüneburg, where he led the SusTelling project. From 2018 to 2020, he was an assistant professor at the School of Sustainability at Arizona State University, USA. Together with his research group SuCo2, short for Sustainable Consumption and Sustainability Communication (www.suco2.com), he researches how sustainable lifestyles can be promoted through communication and learning.Sonja Fücker is a research associate at the Research Institute of Social Cohesion (RISC) at the University of Hannover. Previously, she worked at the Institute for Environmental and Sustainability Communication (INFU) at the Leuphana University of Lüneburg. As a sociologist, her research focuses on the reception and impact of science communication. She is interested in how people acquire scientific knowledge in their everyday lives and what influence narrative and participatory transfer methods have on this.Hanna Selm worked as a research associate at the Institute for Environmental and Sustainability Communication (INFU) at the Leuphana University of Lüneburg (Germany) and has been a member of the SuCo2 research group. As a cultural scientist, she has contributed to various (research) projects in the field of sustainability communication. She is particularly interested in researching and testing new formats of sustainability communication.Anna Sundermann is pursuing a Ph.D. at the Faculty of Sustainability at the Leuphana University of Lüneburg and working as a curriculum developer at Leuphana Graduate School. From 2013 to 2020, she conducted research on various projects at the Institute for Environmental and Sustainability Communication (INFU) at Leuphana University of Lüneburg (Germany). In her Ph.D. thesis, she brings her degree in psychology to bear on sustainability-related learning processes of students in higher education to find out whether the current integration of sustainability in higher education enables and motivates students to participate in societal change.

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• FOREWORDSustainability Communication "Like Gold"?Thomas PyhelPROLOGUEOf Sustainability and Storytelling – An Introduction to this BookAnna Sundermann, Daniel Fischer, Sonja Fücker, Hanna SelmPART I: RESEARCH PERSPECTIVESChapter 1. SusTelling: Storytelling for SustainabilityDaniel Fischer, Sonja Fücker, Hanna Selm, Martin Storksdieck, Anna Sundermann Chapter 2. Does SusTelling for Sustainability Work? An ExperimentAnna Sundermann, Daniel Fischer, Sonja Fücker, Daniel Hanss, Hanna SelmChapter 3. SusTelling in the Reception Lab – On How Young Adults Perceive StorytellingSonja Fücker, Daniel Fischer, Hanna Selm, Anna SundermannPART II: PRACTICE PERSPECTIVESChapter 4. Telling Your Own Stories: Teaching and Learning StorytellingHanna Selm, Daniel Fischer, Heike Janßen, Torsten Schäfer, Anna Sundermann, Sonja FückerChapter 5. SusTelling in Higher EducationPetra Molthan-Hill, Daniel FischerChapter 6. SusTelling and Constructive Journalism: A Perfect Pair?Maren UrnerChapter 7. Learning from Humboldt – Storytelling as a Method of Science CommunicationDorothee Menhart, Sabine HoscislawskiChapter 8. Storytelling in Corporate Communications – When, Why, and How Storytelling Works in Personnel TrainingJennifer FritzEPILOGUEStorytelling for Sustainability: A Preliminary Conclusion Daniel Fischer, Sonja Fücker, Hanna Selm, Anna SundermannIndex