Entrepreneurship, Innovation, and Technology

A Guide to Core Models and Tools

AvOswaldo Lorenzo,Peter Kawalek

Häftad, Engelska, 2025

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Beskrivning

The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business.Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.

Produktinformation

Utgivningsdatum:2025-08-29
Mått:138 x 216 x 8 mm
Vikt:180 g
Format:Häftad
Språk:Engelska
Antal sidor:142
Upplaga:2
Förlag:Taylor & Francis Ltd
ISBN:9781032376714

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Mer om författaren

Oswaldo Lorenzo is Professor of Management at Deusto Business School. He is also Visiting Professor in Alliance Manchester Business School. He was previously Professor at IE Business School. He received his PhD from Warwick Business School. His articles have been published in California Management Review, Information & Management, and Journal of Business Ethics.Peter Kawalek is Professor at the School of Business and Economics, Loughborough University, United Kingdom. He has visiting positions at Alliance Manchester Business School, UK, at Deusto Business School, Spain, and Letterkenny Institute of Technology in Ireland. He is widely published, including in California Management Review and the Journal of Strategic Information Systems.Leigh Wharton is an entrepreneur, consultant, and lecturer. He has run his own successful businesses for more than 16 years. He is a visiting lecturer and module coordinator at the Alliance Manchester Business School. Leigh’s DBA from Manchester Business School is in Investment Readiness of early stage businesses.

Innehållsförteckning

AcknowledgementsChapter 1: Stages of the Entrepreneurial Lifecycle1.1 Introduction 1.2 Business Opportunities1.3 Ideation and Testing: Ideas, Products, and Customers1.4 Business Model Generation1.5 Resource Acquisition1.6 Management and ExecutionCase Study Nº1 The McDonald's Story: The FounderCase Study Nº2 Data-Driven Innovation: The Case of Luko1.7 Essential and Additional ResourcesChapter 2: Business Model Innovation Processes 2.1 Introduction 2.2 Business Models2.3 The Technological Basis of Disruption2.4 Disruptive Innovation2.5 Business Model Innovation 2.6 Application of Information Technology into the Innovation of Business ModelsCase Study Nº3 Disruptive Innovation of the Automotive IndustryCase Study Nº4 Tesla’s High-End Disruption Model2.7 Essential and Additional ResourcesChapter 3: Methods and Tools for Innovation3.1 Introduction3.2 Methods of Innovation3.3 Theories of Innovation 3.4 Tools for InnovationCase Study Nº 5 Disruptive Innovation in the Education SectorCase Study Nº 6 Insurtech Community Hub (ICH) and Bdeo3.5 Essential and Additional ResourcesChapter 4: Entrepreneurial Skills 4.1 Introduction4.2 Adaptability4.3 Find and Manage People4.4 Managing Cash Effectively4.5 Focus on Customers4.6 Selling4.7 Humility 4.8 Creating and Managing Alliances4.9 Creativity and Innovation4.10 Optimism and InspirationCase Study Nº 7: Imogen Heap – Will There Be a Blockchain Revolution?Case Study Nº 8: New Methods for Digital Skills Education in Developing Countries4.11 Essential and Additional ResourcesChapter 5: Entrepreneurship and Innovation Management, an Integrative Approach5.1 Introduction5.2 Managing the Entrepreneurial Journey 5.3 Business Model Innovation5.4 Innovation Methods and Tools5.5 Becoming a Successful Entrepreneur5.6 Final ReflectionCase Study Nº 9: The Entrepreneurial Journey of AirbnbCase Study Nº 10: Deki – A Charity, Evolving Over Time5.7 Essential and Additional ResourcesIndex