Dawna L. Rhoades received a Master of Public Administration with a specialization in Environmental Policy and Natural Resource Management from the University of Washington. She received her Ph.D. in Management from the University of Houston and is currently a professor of strategic management in the College of Business at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She has served as the Undergraduate Program Coordinator, Associate Dean for Research and Graduate Studies, and Graduate Program Coordinator. She is currently the Chair of the Department of Management, Marketing, and Operations in the College. Her research interests include strategic alliances, regional carrier strategy, and service and safety quality at airlines and airports, intermodal transportation, sustainability, and the strategic and operational issues relating to NextGen air traffic management technology. Her work has appeared in such journals as the Journal of Air Transport Management, Review of Business, Journal of Transportation Management, Journal of Managerial Issues, Managing Service Quality, and the Handbook of Airline Strategy. She is the editor-in-chief for the World Review of Intermodal Transportation Research.Jennifer L. Hinebaugh is Associate Professor of Management and Undergraduate Program Coordinator in the Department of Management, Marketing, and Operations, David B. O’Maley College of Business, Embry-Riddle Aeronautical University, USA.

• 1 Phoenix RisingPART I: IN THE BEGINNING (1903–1970)2 Invention to Commercial Success3 The Other Source of Revenue4 A Dangerous Idea?5 Chicago, The Windy City6 Shaping the World7 The View from Space8 Taking OffPART II: THE INDUSTRY GROWS UP (1970–2000)9 Brave New World10 A Different View?11 The Defining Deal of the Next Century?12 The Slippery Legal Slope13 The Quality Question14 The Need for SpeedPART III: CRISIS TO CRISIS (2001–2022)15 The Economies of Scale16 Seeking Liberal Markets17 Spreading the Promise18 Diverging Visions – Changing Times19 Carbon Emission and SustainabilityPART IV: FUTURE CHALLENGES (2023–)20 After the Revolution21 A Twenty-First-Century Air Space22 Selling Space23 Wave of the Future

Dawna L. Rhoades received a Master of Public Administration with a specialization in Environmental Policy and Natural Resource Management from the University of Washington. She received her Ph.D. in Management from the University of Houston and is currently a professor of strategic management in the College of Business at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She has served as the Undergraduate Program Coordinator, Associate Dean for Research and Graduate Studies, and Graduate Program Coordinator. She is currently the Chair of the Department of Management, Marketing, and Operations in the College. Her research interests include strategic alliances, regional carrier strategy, and service and safety quality at airlines and airports, intermodal transportation, sustainability, and the strategic and operational issues relating to NextGen air traffic management technology. Her work has appeared in such journals as the Journal of Air Transport Management, Review of Business, Journal of Transportation Management, Journal of Managerial Issues, Managing Service Quality, and the Handbook of Airline Strategy. She is the editor-in-chief for the World Review of Intermodal Transportation Research.Jennifer L. Hinebaugh is Associate Professor of Management and Undergraduate Program Coordinator in the Department of Management, Marketing, and Operations, David B. O’Maley College of Business, Embry-Riddle Aeronautical University, USA.

• 1 Phoenix RisingPART I: IN THE BEGINNING (1903–1970)2 Invention to Commercial Success3 The Other Source of Revenue4 A Dangerous Idea?5 Chicago, The Windy City6 Shaping the World7 The View from Space8 Taking OffPART II: THE INDUSTRY GROWS UP (1970–2000)9 Brave New World10 A Different View?11 The Defining Deal of the Next Century?12 The Slippery Legal Slope13 The Quality Question14 The Need for SpeedPART III: CRISIS TO CRISIS (2001–2022)15 The Economies of Scale16 Seeking Liberal Markets17 Spreading the Promise18 Diverging Visions – Changing Times19 Carbon Emission and SustainabilityPART IV: FUTURE CHALLENGES (2023–)20 After the Revolution21 A Twenty-First-Century Air Space22 Selling Space23 Wave of the Future

Dawna L. Rhoades received a Master of Public Administration with a specialization in Environmental Policy and Natural Resource Management from the University of Washington. She received her Ph.D. in Management from the University of Houston and is currently a professor of strategic management in the College of Business at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She has served as the Undergraduate Program Coordinator, Associate Dean for Research and Graduate Studies, and Graduate Program Coordinator. She is currently the Chair of the Department of Management, Marketing, and Operations in the College. Her research interests include strategic alliances, regional carrier strategy, and service and safety quality at airlines and airports, intermodal transportation, sustainability, and the strategic and operational issues relating to NextGen air traffic management technology. Her work has appeared in such journals as the Journal of Air Transport Management, Review of Business, Journal of Transportation Management, Journal of Managerial Issues, Managing Service Quality, and the Handbook of Airline Strategy. She is the editor-in-chief for the World Review of Intermodal Transportation Research.Jennifer L. Hinebaugh is Associate Professor of Management and Undergraduate Program Coordinator in the Department of Management, Marketing, and Operations, David B. O’Maley College of Business, Embry-Riddle Aeronautical University, USA.

• 1 Phoenix RisingPART I: IN THE BEGINNING (1903–1970)2 Invention to Commercial Success3 The Other Source of Revenue4 A Dangerous Idea?5 Chicago, The Windy City6 Shaping the World7 The View from Space8 Taking OffPART II: THE INDUSTRY GROWS UP (1970–2000)9 Brave New World10 A Different View?11 The Defining Deal of the Next Century?12 The Slippery Legal Slope13 The Quality Question14 The Need for SpeedPART III: CRISIS TO CRISIS (2001–2022)15 The Economies of Scale16 Seeking Liberal Markets17 Spreading the Promise18 Diverging Visions – Changing Times19 Carbon Emission and SustainabilityPART IV: FUTURE CHALLENGES (2023–)20 After the Revolution21 A Twenty-First-Century Air Space22 Selling Space23 Wave of the Future