Anna Feigenbaum is a Professor of Media and Digital Storytelling at the University of Glasgow where she convenes the MSc in Digital Society. She is an author of several books in media and communication studies, including The Data Storytelling Workbook (Routledge 2020) with Aria Alamalhodaei. Professor Feigenbaum has over 20 years of experience teaching digital media and research methodology. She is also an active science communicator and a digital storytelling trainer, designing resources and workshops for academics, NGOs, health care professionals, journalists and community organisations around the world.Özlem Demirkol Tønnesen is a postdoctoral researcher at the University of Bergen. She completed her PhD at the University of Southampton which explored the expressive political participation of microcelebrity accounts on Twitter in authoritarian settings. She has been teaching social media and digital research methods since 2015 and has designed various training sessions for researchers on how to use tools to analyse and scrape data. She has collaborated with academics on several research projects that explored how personalisation, health communication and community building happens on a variety of social media platforms. She served as the graduate student representative for the Association of Internet Researchers from 2021–2023.

• 1. Introduction 2. The 3Ps: Platforms, People and Power 3. Researching Social Media Data 4. Users and Communities 5. Policy and Governance 6. Conclusion

Anna Feigenbaum is a Professor of Media and Digital Storytelling at the University of Glasgow where she convenes the MSc in Digital Society. She is an author of several books in media and communication studies, including The Data Storytelling Workbook (Routledge 2020) with Aria Alamalhodaei. Professor Feigenbaum has over 20 years of experience teaching digital media and research methodology. She is also an active science communicator and a digital storytelling trainer, designing resources and workshops for academics, NGOs, health care professionals, journalists and community organisations around the world.Özlem Demirkol Tønnesen is a postdoctoral researcher at the University of Bergen. She completed her PhD at the University of Southampton which explored the expressive political participation of microcelebrity accounts on Twitter in authoritarian settings. She has been teaching social media and digital research methods since 2015 and has designed various training sessions for researchers on how to use tools to analyse and scrape data. She has collaborated with academics on several research projects that explored how personalisation, health communication and community building happens on a variety of social media platforms. She served as the graduate student representative for the Association of Internet Researchers from 2021–2023.

• 1. Introduction 2. The 3Ps: Platforms, People and Power 3. Researching Social Media Data 4. Users and Communities 5. Policy and Governance 6. Conclusion