Sijing Lu is Assistant Professor of Translation and Transcultural Studies at the University of Warwick.Siwen Lu is Lecturer of Translation Studies at the University of Sheffield.Lisi Liang is Lecturer and Yunshan Young Scholar of Translation Studies at Guangdong University of Foreign Studies.

• ContentsList of ContributorsIntroductionSijing Lu, Lisi Liang and Siwen LuChapter 1. Audiovisual Translation and Audience Participation in the Digital AgeSerenella MassiddaChapter 2. Happy Together in Cyberspace: Danmu’s Affective Impact on Documentary Viewing ExperienceShiqing Liang and Jorge Díaz-CintasChapter 3. From Gibberish to Jamboree: A Multimodal Analysis of Pseudotranslation in Danmu SubtitlingZhuojia Chen and Dezheng (William) FengChapter 4. Experimenting Cultural Citizenship through Danmu Comments on Detroit: Become Human on BilibiliWenhao BiChapter 5. Participation and Reification of Virtual Community of Practice in Danmu subtitling: A Netnographic Case StudyYan QinChapter 6. Can Danmu Enhance the Watching Experience for Chinese Viewers? An Audience Reception Study on Danmu Preference and ProcessingBohan Yin, Huihuang Jia and Sijing LuIndex

Sijing Lu is Assistant Professor of Translation and Transcultural Studies at the University of Warwick.Siwen Lu is Lecturer of Translation Studies at the University of Sheffield.Lisi Liang is Lecturer and Yunshan Young Scholar of Translation Studies at Guangdong University of Foreign Studies.

• ContentsList of ContributorsIntroductionSijing Lu, Lisi Liang and Siwen LuChapter 1. Audiovisual Translation and Audience Participation in the Digital AgeSerenella MassiddaChapter 2. Happy Together in Cyberspace: Danmu’s Affective Impact on Documentary Viewing ExperienceShiqing Liang and Jorge Díaz-CintasChapter 3. From Gibberish to Jamboree: A Multimodal Analysis of Pseudotranslation in Danmu SubtitlingZhuojia Chen and Dezheng (William) FengChapter 4. Experimenting Cultural Citizenship through Danmu Comments on Detroit: Become Human on BilibiliWenhao BiChapter 5. Participation and Reification of Virtual Community of Practice in Danmu subtitling: A Netnographic Case StudyYan QinChapter 6. Can Danmu Enhance the Watching Experience for Chinese Viewers? An Audience Reception Study on Danmu Preference and ProcessingBohan Yin, Huihuang Jia and Sijing LuIndex

Sijing Lu is Assistant Professor of Translation and Transcultural Studies at the University of Warwick.Siwen Lu is Lecturer of Translation Studies at the University of Sheffield.Lisi Liang is Lecturer and Yunshan Young Scholar of Translation Studies at Guangdong University of Foreign Studies.

• ContentsList of ContributorsIntroductionSijing Lu, Lisi Liang and Siwen LuChapter 1. Audiovisual Translation and Audience Participation in the Digital AgeSerenella MassiddaChapter 2. Happy Together in Cyberspace: Danmu’s Affective Impact on Documentary Viewing ExperienceShiqing Liang and Jorge Díaz-CintasChapter 3. From Gibberish to Jamboree: A Multimodal Analysis of Pseudotranslation in Danmu SubtitlingZhuojia Chen and Dezheng (William) FengChapter 4. Experimenting Cultural Citizenship through Danmu Comments on Detroit: Become Human on BilibiliWenhao BiChapter 5. Participation and Reification of Virtual Community of Practice in Danmu subtitling: A Netnographic Case StudyYan QinChapter 6. Can Danmu Enhance the Watching Experience for Chinese Viewers? An Audience Reception Study on Danmu Preference and ProcessingBohan Yin, Huihuang Jia and Sijing LuIndex