Bokus
Shannon A. Bowen - Strategic Communication Ethics, Häftad

Häftad, Engelska, 2027

Strategic Communication Ethics

Av Shannon A. Bowen

638 kr

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Beskrivning
Combining a foundation in ethical theory and moral philosophy with practical examples and professional applications, this text provides a framework for understanding ethics in public relations and strategic communication.Ethics is important, controversial, complex, and essential to society and all communication contexts. The book offers numerous approaches to problem-solving that can be used in professional communication to resolve, counsel on, and communicate about ethical dilemmas. Topics discussed include issues management, crisis communication, research, listening, negotiation, organizational culture, values management, and ethics counselling. The text uses examples and scenarios to demonstrate ethical concepts and to apply ethical analysis frameworks to strategic management decisions for problem-solving and communication. AI is a recurring concern throughout the text and cases, and it is framed as both an opportunity and a threat requiring moral courage, rigorous analysis, and ethical discernment. The book concludes with an Appendix of AI Guidelines and Regulations.This is a primary textbook for an ethics in public relations/strategic communication course or a supplementary text for more general courses that wish to include comprehensive coverage of ethics. A legal chapter is included for courses combining ethics and law.Online resources include PowerPoint lecture slides, a sample syllabus, exam questions for each chapter, case discussion questions/solutions, suggestions for out-of-class film viewing, and additional readings. Please visit www.routledge.com/9781032816630.
Produktinformation
  • Utgivningsdatum: 2027-01-15
  • Mått: 152 x 229 x undefined mm
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 234
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9781032816630
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Mer om författaren

Shannon A. Bowen is Professor in the College of Information and Communication and Faculty Affiliate in Artificial Intelligence at the University of South Carolina, USA. She is the founder of the Global Strategic Communication Consortium, which studies ethics and futurism.

Recensioner i media

“This rich book opens the big door to crucial ethical knowledge and how to embrace it, live it, and imbue it in others. This essential guide highlights leadership as an ethical construct capable of improving organizations, teams, workflows, and decisions—the ethical conscience of an organization. It’s perfect for researchers, educators, and students because it provides a concrete way to improve the field and the future responsibility of business.”Bruce K. Berger, Professor Emeritus, University of Alabama, USA“Strategic Communication Ethics takes an applied approach to understanding the foundational role of ethics for communicators. It does so by arguing for and illustrating critical thinking about a range of ethical concerns in a variety of communication contexts. By asking the right questions, not providing easy answers, this book is essential reading.”W. Timothy Coombs, Senior Partner, Center for Risk Communication “Ethics is not some elixir splashed onto organizational strategic management and communication. Strategy is inherently challenged by ethics, the organic logic, the strategic intelligence, of engaged strategic issues management. The crux of such matters is the collective ability of fully functioning community to craft and implement moral good, as Bowen’s work wisely reasons.”Robert L. Heath, Professor Emeritus, University of Houston, USA“More than ever, the complex field of strategic communications requires ethical practice. Strategic Communications Ethics answers the ‘why’ and ‘how’ that today’s students need to understand, apply, and develop ethical foundations and road maps that will be critical to advancing their future success.” Brad Horn, Syracuse University, USA“This ethics textbook is uniquely PR-focused and provides an easy-to-understand introduction to ethical philosophies and theories that lay the foundation of contemporary ethical public relations professional practice. By emphasizing these frameworks and attendant processes of moral reasoning, Dr. Bowen offers a unique text that goes beyond the potential contextual constraints of professional codes of conduct.”Angela Zhang, The University of Oklahoma, USA

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