Strategic Communication Ethics

Shannon A. Bowen is Professor in the College of Information and Communication and Faculty Affiliate in Artificial Intelligence at the University of South Carolina, USA. She is the founder of the Global Strategic Communication Consortium, which studies ethics and futurism.

“This rich book opens the big door to crucial ethical knowledge and how to embrace it, live it, and imbue it in others. This essential guide highlights leadership as an ethical construct capable of improving organizations, teams, workflows, and decisions—the ethical conscience of an organization. It’s perfect for researchers, educators, and students because it provides a concrete way to improve the field and the future responsibility of business.”Bruce K. Berger, Professor Emeritus, University of Alabama, USA“Strategic Communication Ethics takes an applied approach to understanding the foundational role of ethics for communicators. It does so by arguing for and illustrating critical thinking about a range of ethical concerns in a variety of communication contexts. By asking the right questions, not providing easy answers, this book is essential reading.”W. Timothy Coombs, Senior Partner, Center for Risk Communication “Ethics is not some elixir splashed onto organizational strategic management and communication. Strategy is inherently challenged by ethics, the organic logic, the strategic intelligence, of engaged strategic issues management. The crux of such matters is the collective ability of fully functioning community to craft and implement moral good, as Bowen’s work wisely reasons.”Robert L. Heath, Professor Emeritus, University of Houston, USA“More than ever, the complex field of strategic communications requires ethical practice. Strategic Communications Ethics answers the ‘why’ and ‘how’ that today’s students need to understand, apply, and develop ethical foundations and road maps that will be critical to advancing their future success.” Brad Horn, Syracuse University, USA“This ethics textbook is uniquely PR-focused and provides an easy-to-understand introduction to ethical philosophies and theories that lay the foundation of contemporary ethical public relations professional practice. By emphasizing these frameworks and attendant processes of moral reasoning, Dr. Bowen offers a unique text that goes beyond the potential contextual constraints of professional codes of conduct.”Angela Zhang, The University of Oklahoma, USA

• 1. Ethics is Life and Death: Civilization, Ethics, and Moral Philosophy 2. Ethics is Innate: Moral Development, Fairness, Virtue, and the Desire for Ethics 3. Ethics is a Professional Duty and Normative Pursuit 4. Ethics is Leadership: Ancient and Modern 5. Ethics is Consequential: Greater Good and Utilitarianism 6. Ethics is Rational Autonomy: Duty, Radical Equality, Issues Management 7. Ethics is Principle: Universal Duty 8. Ethics is Humanity: Dignity, Respect, and Research 9. Ethics is Noble: Good Intention, Justice 10. Ethics is Consistent: Models and Organizations 11. Ethics is Required: Laws, AI, and Digital Concerns 12. Ethics is World-Changing: Society and AI Challenges Appendix A. List of AI Guidelines and Regulations