Fashion Buying and Merchandising

The Fashion Buyer in a Digital Society

AvRosy Boardman,Rachel Parker-Strak

Häftad, Engelska, 2026

Del i serien Mastering Fashion Management

635 kr

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Beskrivning

This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents an up-to-date buying cycle that reflects key industry realities, with detailed explanations of fashion product development, trend translation, and sourcing.Fully updated, this second edition expands its sustainability focus, underscoring the crucial role of ethical practices, and responsible sourcing and production. It examines global consumers, markets and networks, providing a thorough understanding of how international trends and cross-cultural influences shape buying decisions. Financial drivers of the industry are analysed in depth; from budgeting, forecasting, and cash flow management, to profitability, it offers essential insight into fashion retail's financial foundations. Digital approaches are embedded throughout, demonstrating how technology and data analytics have transformed merchandising. From online retail strategies to AI in trend forecasting, this book equips readers with skills needed for digitally-driven markets. Voice of Industry case studies deliver real-world perspectives and practical applications of contemporary theories, supported by chapter objectives and summaries to shape learning.This book is ideal for fashion buying and merchandising students, particularly advanced undergraduate and postgraduate fashion business students. It is also valuable for academics and practitioners seeking deeper industry understanding. Online supplementary resources include PowerPoint lecture slides and a test bank.

Produktinformation

Utgivningsdatum:2026-07-21
Mått:174 x 246 x undefined mm
Format:Häftad
Språk:Engelska
Serie:Mastering Fashion Management
Antal sidor:414
Upplaga:2
Förlag:Taylor & Francis Ltd
ISBN:9781032936529

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap
Detaljhandel inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Rosy Boardman is a Reader in Fashion Business in the Department of Materials, at the University of Manchester, UK.Rachel Parker-Strak is a Reader in Fashion Buying and Merchandising in the Department of Materials, at the University of Manchester, UK.Claudia E. Henninger is a Reader in Fashion Marketing Management in the Department of Materials, the University of Manchester, UK.

Recensioner i media

“Fashion Buying and Merchandising is a detailed and structured book that gives an up-to-date insight into fashion buying and merchandising and to the changing factors that are impacting the industry. It covers the whole buying cycle with detailed explanations of practices and challenges with relevant information including fast fashion, sustainability and ethics and new technologies. An ideal textbook for any fashion student.”Annette Clarke, Birmingham City University, UK.“This text offers a very comprehensive and forward-thinking approach to preparing students for success in the dynamic world of fashion buying and merchandising, exploring traditional processes alongside digital advancements to help students understand profitability and strategic decision making in the field.”Zoe Hinton, London College of Fashion, UK.

Innehållsförteckning

1. Roles And Responsibilities of Fashion Buyers and Merchandisers 2. The Fashion Buying Cycle and Critical Path 3. Range Review 4. Consumer Research 5. Brand Identity, Market Research and Trend Forecasting 6. Range Planning 7. Range Development 8. Sourcing and Buyer-Supplier Negotiation 9. Financial Planning, Pricing and Profitability for Fashion Buying & Merchandising 10. Range Finalisation 11. Garment Manufacturing and the Fashion Supply Chain 12. Allocation and Distribution 13. Monitoring Retail Sales 14. Environmental Sustainability in Buying and Merchandising 15. Future Priorities for Fashion Buyers & Merchandisers