Mastering Fashion Management – serie
Visar alla böcker i serien Mastering Fashion Management. Handla med fri frakt och snabb leverans.
41 produkter
Luxury Fashion Brand Management
Unifying Fashion with Sustainability
Häftad, 2023
689 kr
Lägg i varukorg
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail …
Sustainable Fashion Management
Av Claudia E. Henninger, Kirsi Niinimäki m. fl.
Inbunden, 2022
2736 kr
Lägg i varukorg
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps …
Sustainable Fashion Management
Av Claudia E. Henninger, Kirsi Niinimäki m. fl.
Häftad, 2022
805 kr
Lägg i varukorg
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps …
Luxury Fashion Brand Management
Unifying Fashion with Sustainability
Inbunden, 2023
2504 kr
Lägg i varukorg
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail …
Fashion Supply Chain Management
Integrating Sustainability through the Fashion Supply Chain
Av Virginia Grose, Nicola Mansfield
Häftad, 2023
740 kr
Lägg i varukorg
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic …
Fashion Supply Chain Management
Integrating Sustainability through the Fashion Supply Chain
Av Virginia Grose, Nicola Mansfield
Inbunden, 2023
2175 kr
Lägg i varukorg
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic …
Celebrity Fashion Marketing
Developing a Human Fashion Brand
Av Fykaa Caan, Angela Lee
Inbunden, 2023
2578 kr
Lägg i varukorg
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors …
Celebrity Fashion Marketing
Developing a Human Fashion Brand
Av Fykaa Caan, Angela Lee
Häftad, 2023
665 kr
Lägg i varukorg
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors …
Luxury Fashion Marketing and Branding
A Strategic Approach
Häftad, 2024
620 kr
Lägg i varukorg
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, …
Luxury Fashion Marketing and Branding
A Strategic Approach
Inbunden, 2024
2190 kr
Lägg i varukorg
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, …
Responsible Fashion Business in Practice
Sustainable Concepts and Cases across the Fashion Industry
Av Sennait Ghebreab, Sally Heale
Häftad, 2023
590 kr
Lägg i varukorg
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework …
Responsible Fashion Business in Practice
Sustainable Concepts and Cases across the Fashion Industry
Av Sennait Ghebreab, Sally Heale
Inbunden, 2023
2578 kr
Lägg i varukorg
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework …
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Av Helen Goworek, Fiona Bailey
Häftad, 2024
602 kr
Lägg i varukorg
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the …
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Av Helen Goworek, Fiona Bailey
Inbunden, 2024
2126 kr
Lägg i varukorg
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the …
Fashion Business and Digital Transformation
Technology and Innovation across the Fashion Industry
Av Charlene Gallery, Jo Conlon
Häftad, 2024
665 kr
Lägg i varukorg
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual …
Fashion Business and Digital Transformation
Technology and Innovation across the Fashion Industry
Av Charlene Gallery, Jo Conlon
Inbunden, 2024
2578 kr
Lägg i varukorg
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual …
Customer Experience in Fashion Retailing
Merging Theory and Practice
Häftad, 2024
635 kr
Lägg i varukorg
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer …
Customer Experience in Fashion Retailing
Merging Theory and Practice
Inbunden, 2024
2578 kr
Lägg i varukorg
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer …
Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Av Eunsuk Hur, Caroline Hemingray m. fl.
Inbunden, 2025
2578 kr
Lägg i varukorg
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for businesses and how technology such as artificial …
Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Av Eunsuk Hur, Caroline Hemingray m. fl.
Häftad, 2025
740 kr
Lägg i varukorg
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for businesses and how technology such as artificial …
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Häftad, 2024
590 kr
Lägg i varukorg
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination …
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Inbunden, 2024
2175 kr
Lägg i varukorg
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination …
Fashion Entrepreneurship
Principles and Practice
Av Caroline Swee Lin Tan, Saniyat Islam
Häftad, 2026
665 kr
Lägg i varukorg
This new book is designed to provide a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business.Providing a comprehensive overview of both the commercial and creative aspects to building a fashion business, …
Fashion Entrepreneurship
Principles and Practice
Av Caroline Swee Lin Tan, Saniyat Islam
Inbunden, 2026
2578 kr
Lägg i varukorg
This new book is designed to provide a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business.Providing a comprehensive overview of both the commercial and creative aspects to building a fashion business, …
Fashion Product Development Process
From Concept to Consumer
Av Julie Hodson, Jackie Rayner m. fl.
Häftad, 2026
656 kr
Kommande
This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivity in today’s rapidly evolving retail landscape.Readers will gain valuable insights from …
Fashion Product Development Process
From Concept to Consumer
Av Julie Hodson, Jackie Rayner m. fl.
Inbunden, 2026
2542 kr
Kommande
This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivity in today’s rapidly evolving retail landscape.Readers will gain valuable insights from …
Fashion Advertising and Public Relations
A Historical and Sociological Perspective
Häftad, 2026
665 kr
Lägg i varukorg
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which …
Fashion Advertising and Public Relations
A Historical and Sociological Perspective
Inbunden, 2026
2578 kr
Lägg i varukorg
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which …
Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Häftad, 2026
665 kr
Lägg i varukorg
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, …
Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Inbunden, 2026
2578 kr
Lägg i varukorg
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, …
