Mastering Fashion Management – serie
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37 produkter
37 produkter
2 409 kr
Skickas inom 10-15 vardagar
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.
721 kr
Skickas inom 10-15 vardagar
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.
2 134 kr
Skickas inom 10-15 vardagar
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
625 kr
Skickas inom 10-15 vardagar
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
Fashion Supply Chain Management
Integrating Sustainability through the Fashion Supply Chain
Häftad, Engelska, 2023
700 kr
Skickas inom 10-15 vardagar
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic supply chain concepts are applied in the fashion context. It focuses on contemporary strategic issues with which the sector is currently confronted, some of its current challenges and the innovative ways the sector has developed to respond to these challenges.Concepts such as sustainability, fast fashion, raw materials, logistics and reverse logistics, costing, lean and agile manufacturing and other supply chain strategies are expertly covered in this work, with each area underpinned by the new technologies required to support supply chains in the fashion industry. Each chapter is complemented by an in-depth case study from a relevant global organization so that readers can gain real-world insight, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios.This key work is an essential textbook for students studying fashion supply chain, operations, and logistics as part of fashion management undergraduate and postgraduate degrees. Fully comprehensive on theory yet applied to practice, it will equip students with the tools and understanding for a future career in the fashion industry.
Fashion Supply Chain Management
Integrating Sustainability through the Fashion Supply Chain
Inbunden, Engelska, 2023
2 057 kr
Skickas inom 10-15 vardagar
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic supply chain concepts are applied in the fashion context. It focuses on contemporary strategic issues with which the sector is currently confronted, some of its current challenges and the innovative ways the sector has developed to respond to these challenges.Concepts such as sustainability, fast fashion, raw materials, logistics and reverse logistics, costing, lean and agile manufacturing and other supply chain strategies are expertly covered in this work, with each area underpinned by the new technologies required to support supply chains in the fashion industry. Each chapter is complemented by an in-depth case study from a relevant global organization so that readers can gain real-world insight, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios.This key work is an essential textbook for students studying fashion supply chain, operations, and logistics as part of fashion management undergraduate and postgraduate degrees. Fully comprehensive on theory yet applied to practice, it will equip students with the tools and understanding for a future career in the fashion industry.
2 202 kr
Skickas inom 10-15 vardagar
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
602 kr
Skickas inom 10-15 vardagar
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
559 kr
Skickas inom 10-15 vardagar
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
1 990 kr
Skickas inom 10-15 vardagar
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
Responsible Fashion Business in Practice
Sustainable Concepts and Cases across the Fashion Industry
Häftad, Engelska, 2023
531 kr
Skickas inom 10-15 vardagar
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life.Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.
Responsible Fashion Business in Practice
Sustainable Concepts and Cases across the Fashion Industry
Inbunden, Engelska, 2023
2 273 kr
Skickas inom 10-15 vardagar
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life.Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Häftad, Engelska, 2024
543 kr
Skickas inom 10-15 vardagar
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business.Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia.A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank.
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Inbunden, Engelska, 2024
1 932 kr
Skickas inom 10-15 vardagar
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business.Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia.A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank.
Fashion Business and Digital Transformation
Technology and Innovation across the Fashion Industry
Häftad, Engelska, 2024
602 kr
Skickas inom 10-15 vardagar
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
Fashion Business and Digital Transformation
Technology and Innovation across the Fashion Industry
Inbunden, Engelska, 2024
2 060 kr
Skickas inom 10-15 vardagar
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
574 kr
Skickas inom 10-15 vardagar
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions.Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
2 060 kr
Skickas inom 10-15 vardagar
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions.Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
2 273 kr
Skickas inom 10-15 vardagar
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.Supplementary online resources can be found at www.routledge.com/9781032541860 and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.
673 kr
Skickas inom 10-15 vardagar
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.Supplementary online resources can be found at www.routledge.com/9781032541860 and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Häftad, Engelska, 2024
559 kr
Skickas inom 10-15 vardagar
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Inbunden, Engelska, 2024
2 060 kr
Skickas inom 10-15 vardagar
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.
602 kr
Skickas inom 10-15 vardagar
This new book is designed to provide a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business.Providing a comprehensive overview of both the commercial and creative aspects to building a fashion business, this textbook also incorporates perspectives on the major sustainability and ethical issues that are salient in the fashion industry today. Chapters cover a wide range of topics, including customer discovery and validation, the Lean Startup approach and minimum viable products, research strategies, market and trend analysis, sustainable sourcing and ethical supply chains, branding and marketing, e-commerce, legal and financial considerations, leadership and organisational culture, performance measurement and strategies for global expansion. Each chapter includes pedagogical features such as learning objectives, summaries, discussion questions and suggested further reading lists, which help to reinforce these key concepts. Case studies, learning activities and real-world examples are also featured throughout this book, allowing students and practitioners to apply these concepts to their own businesses.This textbook provides key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies and related disciplines. It is also suitable for aspiring fashion entrepreneurs and professionals within the fashion industry seeking to learn about new business models, sustainability and innovation in the fashion and textile industry.Online resources for this textbook include slide decks, instructor manuals and a test bank for each chapter, as well as course guides for the entire book.
2 202 kr
Skickas inom 10-15 vardagar
This new book is designed to provide a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business.Providing a comprehensive overview of both the commercial and creative aspects to building a fashion business, this textbook also incorporates perspectives on the major sustainability and ethical issues that are salient in the fashion industry today. Chapters cover a wide range of topics, including customer discovery and validation, the Lean Startup approach and minimum viable products, research strategies, market and trend analysis, sustainable sourcing and ethical supply chains, branding and marketing, e-commerce, legal and financial considerations, leadership and organisational culture, performance measurement and strategies for global expansion. Each chapter includes pedagogical features such as learning objectives, summaries, discussion questions and suggested further reading lists, which help to reinforce these key concepts. Case studies, learning activities and real-world examples are also featured throughout this book, allowing students and practitioners to apply these concepts to their own businesses.This textbook provides key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies and related disciplines. It is also suitable for aspiring fashion entrepreneurs and professionals within the fashion industry seeking to learn about new business models, sustainability and innovation in the fashion and textile industry.Online resources for this textbook include slide decks, instructor manuals and a test bank for each chapter, as well as course guides for the entire book.
Fashion Advertising and Public Relations
A Historical and Sociological Perspective
Häftad, Engelska, 2026
602 kr
Skickas inom 10-15 vardagar
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry’s rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.
Fashion Advertising and Public Relations
A Historical and Sociological Perspective
Inbunden, Engelska, 2026
2 202 kr
Skickas inom 10-15 vardagar
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry’s rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.
- Nyhet
Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Häftad, Engelska, 2026
602 kr
Skickas inom 10-15 vardagar
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer’s meeting that will showcase their collection so that they will be marketable to fashion retailers. It is designed to help users gain insight into the techniques, formats and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms and Lookbooks. Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including packaging items for delivery and floor presentation. Chapter objectives, learning outcomes, discussion questions, activities and exercises and global industry insights are included throughout.An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.Supplementary online materials include fully customisable templates of a Line Sheet, Price Sheet and Order Form.
- Nyhet
Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Inbunden, Engelska, 2026
2 202 kr
Skickas inom 10-15 vardagar
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer’s meeting that will showcase their collection so that they will be marketable to fashion retailers. It is designed to help users gain insight into the techniques, formats and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms and Lookbooks. Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including packaging items for delivery and floor presentation. Chapter objectives, learning outcomes, discussion questions, activities and exercises and global industry insights are included throughout.An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.Supplementary online materials include fully customisable templates of a Line Sheet, Price Sheet and Order Form.
632 kr
Kommande
This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents an up-to-date buying cycle that reflects key industry realities, with detailed explanations of fashion product development, trend translation, and sourcing.Fully updated, this second edition expands its sustainability focus, underscoring the crucial role of ethical practices, and responsible sourcing and production. It examines global consumers, markets, and networks, providing a thorough understanding of how international trends and cross-cultural influences shape buying decisions. Financial drivers of the industry are analysed in depth; from budgeting, forecasting, and cash flow management to profitability, it offers essential insight into fashion retail's financial foundations. Digital approaches are embedded throughout, demonstrating how technology and data analytics have transformed merchandising. From online retail strategies to AI in trend forecasting, this book equips readers with skills needed for digitally driven markets. Voice of Industry case studies deliver real-world perspectives and practical applications of contemporary theories, supported by chapter objectives and summaries to shape learning.This book is ideal for fashion buying and merchandising students, particularly advanced undergraduate and postgraduate fashion business students. It is also valuable for academics and practitioners seeking deeper industry understanding. Online supplementary resources include PowerPoint lecture slides and a test bank.
2 312 kr
Kommande
This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents an up-to-date buying cycle that reflects key industry realities, with detailed explanations of fashion product development, trend translation, and sourcing.Fully updated, this second edition expands its sustainability focus, underscoring the crucial role of ethical practices, and responsible sourcing and production. It examines global consumers, markets, and networks, providing a thorough understanding of how international trends and cross-cultural influences shape buying decisions. Financial drivers of the industry are analysed in depth; from budgeting, forecasting, and cash flow management to profitability, it offers essential insight into fashion retail's financial foundations. Digital approaches are embedded throughout, demonstrating how technology and data analytics have transformed merchandising. From online retail strategies to AI in trend forecasting, this book equips readers with skills needed for digitally driven markets. Voice of Industry case studies deliver real-world perspectives and practical applications of contemporary theories, supported by chapter objectives and summaries to shape learning.This book is ideal for fashion buying and merchandising students, particularly advanced undergraduate and postgraduate fashion business students. It is also valuable for academics and practitioners seeking deeper industry understanding. Online supplementary resources include PowerPoint lecture slides and a test bank.