Linda Courtenay Botterill, Visiting Fellow, Australian National University, Australia

‘At a time when democratic governance faces profound challenges, we often seek remedies in its organisational structures and systems. In doing so, we miss something profound. I welcome this timely assessment of the continuing significance of personal values in political decision-making.’

• ContentsPreface and acknowledgementsList of abbreviations 1 Language, the political, and politics 2 Values 3 Evaluation, judgment, and persuasion in politics 4 Framing the message 5 Convincing the audience 6 The dark side of rhetoric and some grey areas7 A values-persuasive model of politics References

Linda Courtenay Botterill, Visiting Fellow, Australian National University, Australia

‘At a time when democratic governance faces profound challenges, we often seek remedies in its organisational structures and systems. In doing so, we miss something profound. I welcome this timely assessment of the continuing significance of personal values in political decision-making.’

• ContentsPreface and acknowledgementsList of abbreviations 1 Language, the political, and politics 2 Values 3 Evaluation, judgment, and persuasion in politics 4 Framing the message 5 Convincing the audience 6 The dark side of rhetoric and some grey areas7 A values-persuasive model of politics References

Linda Courtenay Botterill, Visiting Fellow, Australian National University, Australia

‘At a time when democratic governance faces profound challenges, we often seek remedies in its organisational structures and systems. In doing so, we miss something profound. I welcome this timely assessment of the continuing significance of personal values in political decision-making.’

• ContentsPreface and acknowledgementsList of abbreviations 1 Language, the political, and politics 2 Values 3 Evaluation, judgment, and persuasion in politics 4 Framing the message 5 Convincing the audience 6 The dark side of rhetoric and some grey areas7 A values-persuasive model of politics References