Edited by Mehtap Aldogan Eklund, Associate Professor, Department of Accountancy and Kenneth W. Graham, Associate Professor, Department of Marketing, University of Wisconsin - La Crosse, USA

• ContentsPreface xiiiPART I THEORETICAL BACKGROUND1 The importance of active learning strategies to the effectiveimplementation of flipped learning environments 2Megan Litster2 Student-centered theories related to active learning: Flippedclassroom with experiential and community-engaged learning 16Malek El Diri3 The neurological learning process of the flipped classroomapproach 32Zsuzsanna Kispál-VitaiPART II PRACTICAL APPLICATIONS OF THE FLIPPEDCLASSROOM APPROACH IN BUSINESS EDUCATION4 What are the strategies to overcome students’ reluctancetoward the flipped classroom approach? Lessons learned froma case in managerial accounting course 45Mehtap Aldogan Eklund5 Flipped classroom approach in financial accounting 70Malek El Diri6 Rebooted! Flipped learning in a Human ResourceManagement classroom 86Christine M. MannoPART III PRACTICAL APPLICATIONS OF FLIPPINGTHE CLASSROOM WITH EXPERIENTIALOR COMMUNITY ENGAGED LEARNING INBUSINESS EDUCATION7 The Case of Decision Techniques course – A combinationof flipped classroom, experiential learning, and communityengaged learning in one course 103Gabriella Kiss, Judit Gáspár, Veronika Lajos and Márta Frigyik8 Flipped experiential learning in digital and social mediamarketing 115Olivier Sibai9 Flipped classroom and experiential learning for internationalmarketing courses 133Soyoung Joo10 A case in management course: flipped classroom with CELapproach 149Sabine Reisinger, Barbara Müller-Christensen and Katharina Musil11 Empowering sustainable tourism education: A Swiss casestudy integrating flipped classroom and community-engagedlearning. 166Line Pillet and Emmanuel Fragnière12 Flipped classroom with experiential learning in a tax course 183Nicky Thomas13 Innovating business education through flipped classroom inGermany – liminal spaces and experiential learning 199Anna-Lena Rose, Panourgias Papaioannou, Sude Pekşen,Katrin Stolz and Liudvika Leišyt14 Flipped classroom with community-based experientiallearning projects in a Capstone marketing course 215Donna M. Iucolano

Edited by Mehtap Aldogan Eklund, Associate Professor, Department of Accountancy and Kenneth W. Graham, Associate Professor, Department of Marketing, University of Wisconsin - La Crosse, USA

• ContentsPreface xiiiPART I THEORETICAL BACKGROUND1 The importance of active learning strategies to the effectiveimplementation of flipped learning environments 2Megan Litster2 Student-centered theories related to active learning: Flippedclassroom with experiential and community-engaged learning 16Malek El Diri3 The neurological learning process of the flipped classroomapproach 32Zsuzsanna Kispál-VitaiPART II PRACTICAL APPLICATIONS OF THE FLIPPEDCLASSROOM APPROACH IN BUSINESS EDUCATION4 What are the strategies to overcome students’ reluctancetoward the flipped classroom approach? Lessons learned froma case in managerial accounting course 45Mehtap Aldogan Eklund5 Flipped classroom approach in financial accounting 70Malek El Diri6 Rebooted! Flipped learning in a Human ResourceManagement classroom 86Christine M. MannoPART III PRACTICAL APPLICATIONS OF FLIPPINGTHE CLASSROOM WITH EXPERIENTIALOR COMMUNITY ENGAGED LEARNING INBUSINESS EDUCATION7 The Case of Decision Techniques course – A combinationof flipped classroom, experiential learning, and communityengaged learning in one course 103Gabriella Kiss, Judit Gáspár, Veronika Lajos and Márta Frigyik8 Flipped experiential learning in digital and social mediamarketing 115Olivier Sibai9 Flipped classroom and experiential learning for internationalmarketing courses 133Soyoung Joo10 A case in management course: flipped classroom with CELapproach 149Sabine Reisinger, Barbara Müller-Christensen and Katharina Musil11 Empowering sustainable tourism education: A Swiss casestudy integrating flipped classroom and community-engagedlearning. 166Line Pillet and Emmanuel Fragnière12 Flipped classroom with experiential learning in a tax course 183Nicky Thomas13 Innovating business education through flipped classroom inGermany – liminal spaces and experiential learning 199Anna-Lena Rose, Panourgias Papaioannou, Sude Pekşen,Katrin Stolz and Liudvika Leišyt14 Flipped classroom with community-based experientiallearning projects in a Capstone marketing course 215Donna M. Iucolano

Edited by Mehtap Aldogan Eklund, Associate Professor, Department of Accountancy and Kenneth W. Graham, Associate Professor, Department of Marketing, University of Wisconsin - La Crosse, USA

• ContentsPreface xiiiPART I THEORETICAL BACKGROUND1 The importance of active learning strategies to the effectiveimplementation of flipped learning environments 2Megan Litster2 Student-centered theories related to active learning: Flippedclassroom with experiential and community-engaged learning 16Malek El Diri3 The neurological learning process of the flipped classroomapproach 32Zsuzsanna Kispál-VitaiPART II PRACTICAL APPLICATIONS OF THE FLIPPEDCLASSROOM APPROACH IN BUSINESS EDUCATION4 What are the strategies to overcome students’ reluctancetoward the flipped classroom approach? Lessons learned froma case in managerial accounting course 45Mehtap Aldogan Eklund5 Flipped classroom approach in financial accounting 70Malek El Diri6 Rebooted! Flipped learning in a Human ResourceManagement classroom 86Christine M. MannoPART III PRACTICAL APPLICATIONS OF FLIPPINGTHE CLASSROOM WITH EXPERIENTIALOR COMMUNITY ENGAGED LEARNING INBUSINESS EDUCATION7 The Case of Decision Techniques course – A combinationof flipped classroom, experiential learning, and communityengaged learning in one course 103Gabriella Kiss, Judit Gáspár, Veronika Lajos and Márta Frigyik8 Flipped experiential learning in digital and social mediamarketing 115Olivier Sibai9 Flipped classroom and experiential learning for internationalmarketing courses 133Soyoung Joo10 A case in management course: flipped classroom with CELapproach 149Sabine Reisinger, Barbara Müller-Christensen and Katharina Musil11 Empowering sustainable tourism education: A Swiss casestudy integrating flipped classroom and community-engagedlearning. 166Line Pillet and Emmanuel Fragnière12 Flipped classroom with experiential learning in a tax course 183Nicky Thomas13 Innovating business education through flipped classroom inGermany – liminal spaces and experiential learning 199Anna-Lena Rose, Panourgias Papaioannou, Sude Pekşen,Katrin Stolz and Liudvika Leišyt14 Flipped classroom with community-based experientiallearning projects in a Capstone marketing course 215Donna M. Iucolano