Twin Digital and Green Transition

Business, Consumers and Policy

Inbunden, Engelska, 2026

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Beskrivning

The digital and green transitions are reshaping our world. But how do they interact, and what do they mean for consumers, businesses and governments? This book introduces the key themes of the digital and green transition and explains why and how they matter. Leading international scholars across disciplines argue that to understand the twin transition, inter- and multi-disciplinary approaches are needed, whereby conceptual and empirical insights must be integrated.Each chapter provides practical, evidence-based insights into the processes and developments that underlie the twin transition. The book maps these changes within everyday life, business strategy and government action, explaining why working across sectors and disciplines is key to managing the twin transition effectively. Contributors adopt a mixed-methods approach, analysing survey data, case studies and qualitative content, as well as structural equation and simulation models. This book lays the groundwork for future study and policy reflection, highlighting the importance of inclusive, evidence-based strategies for sustainable, equitable and effective digital and green transitions.The Twin Digital and Green Transition is a necessary resource for scholars and students of environmental policy, digital transformation, sustainability studies, innovation management and governance. It is also highly beneficial for policymakers, public sector leaders, business practitioners and consultants.

Produktinformation

Utgivningsdatum:2026-04-17
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Förlag:Edward Elgar Publishing Ltd
ISBN:9781035364275

Utforska kategorier

Mer om författaren

Edited by Anna Visvizi, SGH Warsaw School of Economics, Poland and Effat University, Kingdom of Saudi Arabia, Marzanna K. Witek-Hajduk,SGH Warsaw School of Economics, Poland and Yves Wautelet, Professor in Information Systems, KU Leuven, Belgium

Recensioner i media

‘This book delivers a rigorous and timely analysis of the interplay between digitalization and sustainability, highlighting its economic underpinnings and implications. Bridging knowledge on consumer behavior, business models, and policy frameworks into one topical analysis, the present book delivers meaningful insights into how the transformations of these phenomena reshape competitiveness, sustainability, and resilience within an ever changing economic landscape.’

Innehållsförteckning

ContentsPreface xivIntroduction1 Twin transition and its contexts: consumers, organizations,policymaking 2Anna Visvizi, Marzanna K. Witek-Hajduk and Yves WauteletPART I THE TWIN DIGITAL AND GREEN TRANSITION:CONSUMERS’ PERSPECTIVE2 Consumers’ perception of MNCs’ environmentalsustainability and its influence on brand reputation 17Anna Grudecka, Anna Napiórkowska and Marzanna K. Witek-Hajduk3 The impact of recommendation systems on the retail market:the consumer perspective 37Kamil Harla4 Exploring environmental CSR initiatives in shaping tourists’environmentally responsible behavioural intention: themediating role of sense of environmental responsibility 59Ahmed Bostani, Najaf Ali Turabi and BaqiatullahPART II THE TWIN DIGITAL AND GREEN TRANSITION:BUSINESSES’ PERSPECTIVE5 Digitalisation of Polish SMEs supported by EU funds from2014–2024: What picture evolves from publicly available data? 81Magda Górska Grginović and Agnieszka Dembicka-Niemiec6 Hyper-personalisation as a part of the sustainable businessmodel in Industry 5.0 100Izabella Krzemińska and Jakub Rzeźnik7 Transforming European healthcare: the system’s digital andgreen evolution 116Małgorzata Stefania Lewandowska, Arkadiusz MichałKowalski, Dawid Majcherek and Scott William Hegerty8 Born digital after the pandemic: rethinking the logic anddynamic capabilities behind their strategies 139Natalia Wojciechowska9 Exploring CSR’s impact on circular economy practicesthrough sustainable development practices via the moderatingrole of green corporate image 158Syed Hussain Murtaza and Azhar Ali10 Transition towards sustainability: a case study of the Polishenergy sector 181Bartosz SobikPART III THE TWIN DIGITAL AND GREEN TRANSITION:THE PUBLIC SECTOR AND POLICYMAKINGPERSPECTIVES11 Twin transition and education: whither (or wither) AI ineducation? 194Jan Baťko, Dominik Frolík, Lucie Rohlíková, JanaVejvodová, Michaela Voltrová and Viola Vrbová12 Next generation business ecosystem: AI and data-drivenmanagement as enablers 209Annika Steiber13 Navigating the New Frontier: Embracing green and digitaltransitions as drivers for resilience and innovation 220Noha Essam Khamis14 Political narrative of the twin green and digital transitions inthe United Arab Emirates 230Agnieszka Syliwoniuk-Wapowska15 Citizen engagement and good governance: a focus on ‘who isgoverned’ in the context of the twin transition 248Jacopo Resti16 Climate change and politics of blame in Zambia 264Amon Shakemba17 The twin transition in public administrations: a case study ofItalian judicial offices 276Emilia Romeo and Gabriella Piscopo