Strategic Communication for Impactful Partnership

Manisha Pathak-Shelat is Professor of Communication and Digital Platforms and Strategies at MICA, Ahmedabad, India and chairs MICA’s Centre for Development Management and Communication (CDMC).Ruchi Tewari is an Associate Professor—Communication and Responsible Business Activity at MICA. She also serves as an Associate Dean—Marketing, Communication, and Public Affairs.Sushama Oza has served as Director, Strategy and Sustainability at Adani Foundation, Ahmedabad, India.

‘Strategic communication is the foundation of effective partnership-building, and this book delivers a compelling exploration of its role in driving social impact. With a thoughtful blend of theory and real-world examples, it provides actionable insights into fostering collaboration across sectors and with a range of stakeholders, especially communicating with communities at large for their participation in attaining sustainable social impact. The authors draw on decades of expertise to present practical strategies that empower organizations and leaders to create sustainable, purpose-driven partnerships. A valuable resource for anyone committed to advancing meaningful change through communication and collaboration.’—V. S. Gadhavi, IAS, Executive Director, Adani Foundation and Executive Director Adani Skill Development Centre, Former Principal Secretary Government of Gujarat‘Strategic Communication for Impactful Partnership” is a timely and essential guide for anyone working in the social sector. With its rich insights and actionable strategies, this book demystifies how to foster meaningful, mission-aligned partnerships that drive sustainable impact. A must-read for social sector leaders, policy advocates, and social entrepreneurs committed to collaborative change.’—Kirti Joshi, Managing Trustee, Basera; CEO, Jan Vikas‘SDG 17 – Partnerships’, is one of the most important sustainable goals as it brings in sustainability to a project through a process of collaboration and respect. I believe in an interconnected world, collaboration is key toward driving change and this is precisely what this book offers in terms of a tool of strategic communication. It provides readers with insights required to build powerful partnerships for social impact delving on strategies where-in outcomes become visible in a holistic manner.The authors' have articulated most succinctly, the nuances and importance of such partnerships engaging different entities and stakeholders from leaders of nonprofit organisations to policy makers and more. The book is a must read in the realm of understanding collaborations that steer the development agenda toward inclusive growth.’—Brig. Rajiv Williams, YSM (Veteran), Advisor and Consultant CSR & Sustainability; Member Advisory Board NIIT Foundation; Member Advisory Board Subcinctus Consulting, Australia and Former Group Head CSR, Jindal Stainless Limited‘This book, as the title suggests, deals with two very important aspects of social impact - partnerships and communication. The chapters detail each facet of communication, helping readers to build a strategic orientation towards both communication and partnership building. This is an application-driven book, and I strongly recommend this book to all professionals working at the intersection of governance, business and community.’—Avijit Choudhury, Integrator (Resource Mobilisation, Communications & Partnerships) PRADAN, Noida

• List of Figures List of Tables Foreword Preface Acknowledgements 1 Strategic Communication in Building Social Impact Partnerships 2 Social Impact Triad: Civil Society, Government, and Market 3 Strategic Partnership Building and Multi-Stakeholder Engagement 4 Understanding People-Centric Impact 5 Social Impact Communication 6 Building Evidence-Based Communication Strategy 17 Storytelling Techniques for Impactful Strategic Communication 8 Hands-on Skills in Strategic Communication Index