Digital Technology in Management Education

Asian Approaches to Building Employable Skills

Inbunden, Engelska, 2026

2 354 kr

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Beskrivning

This book explores how different business schools in Asian countries are utilizing digital technologies and artificial intelligence (AI) in their programmes.It looks at the challenges and opportunities of how business schools may achieve evidence-based programme development. Looking at business education in Asian countries such as Singapore, China, Taiwan, and Macau, the book then provides examples of how business schools are adopting AI and digital technology in curriculum reform and enhancing industry-academic integrated education. The book also looks at how schools may improve their students’ digital literacy and AI competency.This edited volume will interest policy makers, business education providers, and professionals engaged in industry-academic integration.

Produktinformation

Utgivningsdatum:2026-02-18
Mått:156 x 234 x 16 mm
Vikt:530 g
Format:Inbunden
Språk:Engelska
Antal sidor:190
Förlag:Taylor & Francis Ltd
ISBN:9781041120469

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Mer om författaren

Yu-Ting Huang is Associate Professor at the National Yunlin University of Science and Technology in Taiwan. She has over 15 years of teaching experience across undergraduate, master’s, EMBA, and DBA programmes.Ying Zhu is Professor and Co-Director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) at the University of South Australia. He has been working as a business leader as well as an academic leader in China and Australia for more than 30 years.

Innehållsförteckning

Chapter 1: IntroductionYu-Ting Huang and Ying ZhuChapter 2: Challenges and Opportunities of Adopting Digital Technology for Curriculum ReformYi-min LiChapter 3: Research on Digital Technology Integration in Tourism Marketing Education: A Practical ApproachPing-Tsan HoChapter 4: The Application Status and Prospects of Artificial Intelligence in Tourism Education in ChinaWenjie Xiao, Yi Liu, and Jigang BaoChapter 5: Singapore’s Spiral Laboratory of AI Futures: Business Education in an Age of Thresholds (2026–2046)Mark KingChapter 6: Co-Creation in Modern Business Education in Macau: Digital Technology and AI-based Innovative Practices in Agentic Marketing, E-Commerce and Decision AnalysisCaleb Huanyong Chen, Helmond Hio Nam Io, and Chunsheng LiChapter 7: AI Talent Cultivation and TRAM Impact in Business Education and Academia-Industry CollaborationPeter J. Sher, Yi-Fang Chiang, Ting-Ting ChenChapter 8: New Thinking of Flipping the Classroom: Effects on Students' Concentration and Learning Outcomes by Applying ZUVIO and Monica AI to Support Differentiated TeachingShu-Ling Lin and Liang-Chih LiuChapter 9: Forging Future-Ready Business Leaders: Interplay Between Self-Efficacy, AI Anxiety, and Self-Perceived EmployabilityAlexis P.I. GohChapter 10: ConclusionYing Zhu and Yu-Ting Huang