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Norman S. Zafra - Documentary’s Transmedia Metamorphosis, Inbunden

Inbunden, Engelska, 2026

Documentary’s Transmedia Metamorphosis

Content Production and Social Change

Av Norman S. Zafra

Del i serien Routledge Focus on Media and Cultural Studies

993 kr

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Beskrivning
Documentary’s Transmedia Metamorphosis interrogates how the documentary genre is transforming and adjusting its practices to adapt to shifting technologies and fragmented audiences.The book is both a critical and creative exploration of what it means to work across media for the purpose of storytelling, engagement, and social change. The core of this work’s reflexive analysis is the production and circulation of the author’s independent and transmedia documentary project Obrero (“worker”) that explores the conditions and context of the Filipino rebuild workers who migrated to Christchurch, New Zealand, after the earthquake in 2011. Audiences of labour migration documentaries span a diverse set of publics – ranging from source to receiving countries. This volume, therefore, assumes a more sophisticated approach to audience engagement and storytelling, given the disparity of the target audience’s interest, stake in, and position on the subject matter. It then examines the various forms and iterations of contemporary documentaries through the use of multiple platforms and assesses their efficacy in this digital age.Combining theory with first-hand practical experience, this book will appeal to researchers and postgraduate students of media production, documentary, performance, journalism, communication studies, activism, and creative practice.
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Norman S. Zafra (PhD, University of Auckland) currently teaches media production and communication at De La Salle University in Manila, the Philippines. As a practitioner of documentary and transmedia storytelling transitioning into academia, his research often examines the practice of doing and making media in this age of audience fragmentation and media convergence. He began his career producing, writing, and directing some of the documentary and investigative public affairs programmes of GMA Network. His recent documentary, the subject of this volume, won the International Labour Organization’s Global Media Competition on Labour Migration. The same project also received a Migration Advocacy and Media Award from the Commission on Filipinos Overseas. Some of the journals that published his work include Studies in Documentary Film, Media Practice and Education, Visual Communication, and Pacific Journalism Review, among others.

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