Empowering Emerging Economies through Innovation, Resilience, and Sustainability

Sunil Kumar completed his Ph.D. in Social Enterprise (NGO Management) from Jamia Millia Islamia, a Central University, in 2018. He holds a Master’s degree in Business Administration with dual specialization in Human Resource Management and Marketing from Uttar Pradesh Technical University, Lucknow, and a Bachelor of Arts from the University of Allahabad, also a Central University. He additionally earned a Diploma in Computer Applications. Dr. Kumar has enhanced his academic expertise through several professional development programs, including a Quality Improvement Program at IIT Roorkee (2018) and a Faculty Development Program at the UGC Academic Staff College, Aligarh Muslim University. With over ten years of teaching experience, he is currently serving as an Assistant Professor in the Department of Entrepreneurship at GITAM School of Business, GITAM (Deemed to be University), since February 2022. His previous academic engagements include OP Jindal University, RDIAS, and Invertis University. Dr. Kumar has conducted numerous workshops and corporate training programs on soft skills, research methods, and outcome-based education, and has published research in reputed academic journals.Potnuru Rama Krishna Gupta holds a PhD from the National Institute of Technology Rourkela. His areas of research are Time pressure, Strategic HR, well-being, organizational change, and industrial psychology. He has published several research manuscripts in Scopus, ABDC, Q1 and Q2 journals and presented his research at National and International conferences. He received the Emerald Literati Award 2020 for his paper “Employee Engagement for Millennials: Considering Technology as an Enabler".

• 1. Integrated Model of Green HRM and Organisational Support for Enhancing Employee Eco-Participation 2. Embedding Sustainability into Business: The M/s. EcoMorphosys Model for Scalable ESG Transformation in Emerging Economies 3. Historical Development of GST: Challenges and Opportunities of GST in India 4. Immersive Tech: Transforming Business Communication and Educational Sustainability 5. Sustainable Practices in SMEs: Enhancing Adaptive Innovation 6. Ethical Marketing Dilemmas in the Indian Pharmaceutical Industry: Challenges and Road Ahead 7. Predicting Bloom Time for Commercial Flower Farming by analyzing Temperature and Climatic Conditions 8. Balancing Innovation and Compliance Through Effective Leadership in The Medical Industry 9. A Comprehensive study of the Recruitment and Selection Process of Lecturers in Hyderabad 10. Financing Green Mobility and Industrial Modernization: Quantitative Insights from the Indian Heavy Industries Budget 11. Limitations in Measuring Cyber-Fraud Risk: A Critical Analysis 12. A Bibliometric analysis on Cybersecurity in Human Resource Management 13. Strategic Implications of Celebrity Endorsements for Premium Pricing: The Moderating Role of Consumer Religious Orientation 14. Driving Sustainable Innovation: A Review of Green Policies and Entrepreneurship 15. Coal Mining Growth and Social Justice in Odisha: Academic Reflections on Resettlement, Rehabilitation and Livelihood Sustainability 16. Artificial Intelligence in Behavioural Finance: Mapping the Influence of Age on Risk-Taking Ability and Investment Decisions (A Study with Reference to Select Individual Investors in Andhra Pradesh) 17. Valuing the Price of Change: A Multi-Factor Asset Pricing Outlook on the Impact of Climate Transition Risk on Market Value of Selected Indian-Listed Companies 18. Digital Transformation for Sustainable Development: Bridging Innovation, Inclusion, and Economic Growth 19. Exploring the Knowledge Structure of Financial Literacy among Working Women: A Bibliometric Study (1991–2025) 20. Role of Artificial Intelligence and Machine Learning in Advancing Workplace Analytics and Social Learning in Higher Education 21. Operationalising Forecasting Models for Ride-Hailing Platforms: From Data Engineering to Deployment 22. Artificial Intelligence and Employee Well-being: Strengthening Mental Health for Sustainable and Resilient Workplaces 23. Bridging Clicks and Bricks: A Comparative Study of Phygital Retail Strategies at Nykaa & Fabindia 24. NGOs as Catalysts in Advancing the Sustainable Development Goals: An Empirical Study with Special Reference to Bangalore City 25. Humanizing Algorithmic Management through a Thematic Analysis of Gig Workers’ Experiences and Psychological Responses to AI-Driven HR Systems 26. Assessing the Sustainability of Premium OEMs in Price-Sensitive Markets: A Review with a Focus on the Video Surveillance Industry in South India 27. Innovative Strategies for Enhancing Digital Identity Systems: Building Resilient and Sustainable Frameworks for Borderless Branding and Global Consumer Trust in Emerging Economies 28. Assessing the Role of State Policy in Promoting Social Innovation and Entrepreneurship in Andhra Pradesh and Telangana 29. A Study on Determinants of Capital Structure in The Indian Automobile Industry 30. Ranking Protein Sources in Indian Diets Using GWPRO: Integrating Nutrition and Sustainability 31. Machine Learning and Alternative Data in Smallholder Credit Assessment: A Critical Scoping Review 32. Service Science in Smart Banking 5.0: Integrating Artificial Intelligence, Human–Machine Collaboration, and Sustainable Financial Services 33. Impact of AI and Automation on Business Sustainability: Empirical Evidence from Customer Satisfaction, Productivity, and Quality Metrics in Transforming Organizations 34. Role of Self-Help Groups (SHGs) and Microfinance in Women Empowerment in Rural Uttarakhand 35. The role of forex earnings, forex spending, and CSR expenditures on the financial performance of the firms in India 36. Financial Inclusion and the Unregulated Workforce: An Empirical Assessment from the Bodoland Territorial Region of Assam 37. Digital Transformation for Sustainable Rural Entrepreneurship: Addressing Challenges of Self Help Groups-Based Business Innovation in Odisha 38. Benchmarking Policy and Institutional Effectiveness in Driving Circular Economy Transitions: Evidence from Emerging Market Economies 39. AI-Driven Industry 4.0 Transformation for Sustainable Manufacturing: Strengthening India’s Self-Reliance under ‘Make in India 4.0 40. Reimagining Service Excellence Through Artificial Intelligence: Integrating Personalization, Process Optimization, and Ethical Intelligence to Redefine Customer Experience in the Digital Era 41. Evaluating Policy Interventions for Promoting Decent Work and Gender Inclusion in Metro Rail Employment: A Case Study from South India 42. Exploring the Drivers and Barriers to Smart Construction Technology Adoption in Andhra Pradesh: A Case Study of Visakhapatnam 43. Assessing the factors influencing the adoption of solar water pumps by farmers in Tamil Nadu 44. Large Haircuts Under the Insolvency and Bankruptcy Code: Issues and Implications 45. Vulnerability and ESGR Dimensions as Determinants of National Readiness: A Panel Data Analysis of South Asian Countries 46. Understanding Perception and BehavioralIntention towards Electric Vehicle – a Societal Study in Western Region, Tamilnadu 47. Algorithmic Transparency in Gig Work: Trends and Insights from a Bibliometric Review 48. The Economic Impact of CSR Mandates on Corporate Governance and Policy Compliance 49. An Integrated Clean Energy Architecture for Automated Tracking and Irrigation Management 50. Role of Regional International Business Organisations for Sustainability of Global Peace with reference to International Humanitarian Law in Europe and Asia: An Analytical Study 51. Evaluating the Direct Impact of Brand Credibility on Purchase Intention for FMCG Cosmetic Products: Evidence from Indian Consumers 52. The Future of Digitals: Understanding Customer Journeys in Smart Service Systems 53. Empowering Emerging Economies through Predictive Intelligence: A Strategic Framework for Overcoming AI Challenges in Sustainable Talent Management 54. Empowering Emerging Economies through Innovation: A Conceptual Framework for Integrating Digital Sovereignty into Resilient and Sustainable International Business Decision-Making 55. Empowering Emerging Economies through Blockchain Innovation: A Conceptual Model for Sustainable and Resilient Cross-Border Trade Performance