Kim A. Johnston, PhD, is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact. Maureen Taylor, PhD, is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies.

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• Notes on Contributors xi1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1Kim A. Johnston and Maureen TaylorPart I Theoretical Foundations and Guiding Philosophies of Engagement 172. Toward a Theory of Social Engagement 19Kim A. Johnston3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33Robert L. Heath4. Philosophy and Ethics of Engagement 49Petra Theunissen5. Dialogic Engagement 61Anne Lane and Michael L. Kent6. Modeling Antecedents of User Engagement 73Heather L. O'Brien and Jocelyn McKayPart II Engaged Organizations 897. Toward a Cultural Ecology of Engagement 91James Everett8. Reconceptualizing Public Relations in an Engaged Society 103Maureen Taylor9. The Missing Half of Communication and Engagement: Listening 115Jim Macnamara10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, andClosing the Loop 133Bree Hurst and Øyvind Ihlen11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149Nur Uysal12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License169Kim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson13. Engagement in Conflict: Research and Practice 187Tyler R. Harrison and Jessica Wendorf Muhamad14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205Mats Heide and Charlotte Simonsson15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221Aimei YangPart III Engaged Networks and Communities 23116. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and theirCommunities 233Marya L. Doerfel17. Media Engagement in Networked Environments: An Ecological Perspective 253Mohammad Yousuf18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269W. Timothy Coombs and Sherry J. Holladay19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285Adam J. Saffer20. Designing for Viable Futures: Community Engagement as Social Innovation 301Marianella Chamorro-Koc and Glenda Amayo CaldwellPart IV Towards an Engaged World 31121. Global Engagement: Culture and Communication Insights From Public Diplomacy 313R. S. Zaharna22. Public Diplomacy as Co-constructed Discourses of Engagement 331Alina Dolea23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347Sarab Kochhar24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357Amanda K. Kennedy and Erich J. Sommerfeldt25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371Ian Somerville26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383Paul Willis, Ralph Tench, and David Devins27. "Changing Worlds" Through Intentional Dialogic Engagements 397Kerrie Mackey-Smith and Grant BanfieldPart V Digital Influences on Engagement 40928. From Advertising to Engagement 411Edward C. Malthouse and Bobby J. Calder29. Emotional Engagement in a New Marketing Communication Environment 421Sylvia Chan-Olmsted and Lisa-Charlotte Wolter30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439Lisa V. Chewning31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453Wolfgang Weitzl and Sabine Einwiller32. Consumer Engagement in Social Media in China 475Yi-Ru Regina Chen33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505Ruth Avidar35. New Media Challenges to the Theory and Practice of Communication Engagement 515Greg Hearn, Caroline Wilson-Barnao, and Natalie ColliePart VI Future Challenges for Engagement as Theory and Practice 52936. Negative Engagement 531Matias Lievonen, Vilma Luoma-aho, and Jana Bowden37. Critical Perspectives of Engagement 549Magda PieczkaIndex 569

Kim A. Johnston, PhD, is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact. Maureen Taylor, PhD, is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies.

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• Notes on Contributors xi1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1Kim A. Johnston and Maureen TaylorPart I Theoretical Foundations and Guiding Philosophies of Engagement 172. Toward a Theory of Social Engagement 19Kim A. Johnston3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33Robert L. Heath4. Philosophy and Ethics of Engagement 49Petra Theunissen5. Dialogic Engagement 61Anne Lane and Michael L. Kent6. Modeling Antecedents of User Engagement 73Heather L. O'Brien and Jocelyn McKayPart II Engaged Organizations 897. Toward a Cultural Ecology of Engagement 91James Everett8. Reconceptualizing Public Relations in an Engaged Society 103Maureen Taylor9. The Missing Half of Communication and Engagement: Listening 115Jim Macnamara10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, andClosing the Loop 133Bree Hurst and Øyvind Ihlen11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149Nur Uysal12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License169Kim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson13. Engagement in Conflict: Research and Practice 187Tyler R. Harrison and Jessica Wendorf Muhamad14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205Mats Heide and Charlotte Simonsson15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221Aimei YangPart III Engaged Networks and Communities 23116. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and theirCommunities 233Marya L. Doerfel17. Media Engagement in Networked Environments: An Ecological Perspective 253Mohammad Yousuf18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269W. Timothy Coombs and Sherry J. Holladay19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285Adam J. Saffer20. Designing for Viable Futures: Community Engagement as Social Innovation 301Marianella Chamorro-Koc and Glenda Amayo CaldwellPart IV Towards an Engaged World 31121. Global Engagement: Culture and Communication Insights From Public Diplomacy 313R. S. Zaharna22. Public Diplomacy as Co-constructed Discourses of Engagement 331Alina Dolea23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347Sarab Kochhar24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357Amanda K. Kennedy and Erich J. Sommerfeldt25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371Ian Somerville26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383Paul Willis, Ralph Tench, and David Devins27. "Changing Worlds" Through Intentional Dialogic Engagements 397Kerrie Mackey-Smith and Grant BanfieldPart V Digital Influences on Engagement 40928. From Advertising to Engagement 411Edward C. Malthouse and Bobby J. Calder29. Emotional Engagement in a New Marketing Communication Environment 421Sylvia Chan-Olmsted and Lisa-Charlotte Wolter30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439Lisa V. Chewning31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453Wolfgang Weitzl and Sabine Einwiller32. Consumer Engagement in Social Media in China 475Yi-Ru Regina Chen33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505Ruth Avidar35. New Media Challenges to the Theory and Practice of Communication Engagement 515Greg Hearn, Caroline Wilson-Barnao, and Natalie ColliePart VI Future Challenges for Engagement as Theory and Practice 52936. Negative Engagement 531Matias Lievonen, Vilma Luoma-aho, and Jana Bowden37. Critical Perspectives of Engagement 549Magda PieczkaIndex 569

Kim A. Johnston, PhD, is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact. Maureen Taylor, PhD, is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies.

Select Guide Rating

• Notes on Contributors xi1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1Kim A. Johnston and Maureen TaylorPart I Theoretical Foundations and Guiding Philosophies of Engagement 172. Toward a Theory of Social Engagement 19Kim A. Johnston3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33Robert L. Heath4. Philosophy and Ethics of Engagement 49Petra Theunissen5. Dialogic Engagement 61Anne Lane and Michael L. Kent6. Modeling Antecedents of User Engagement 73Heather L. O'Brien and Jocelyn McKayPart II Engaged Organizations 897. Toward a Cultural Ecology of Engagement 91James Everett8. Reconceptualizing Public Relations in an Engaged Society 103Maureen Taylor9. The Missing Half of Communication and Engagement: Listening 115Jim Macnamara10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, andClosing the Loop 133Bree Hurst and Øyvind Ihlen11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149Nur Uysal12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License169Kim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson13. Engagement in Conflict: Research and Practice 187Tyler R. Harrison and Jessica Wendorf Muhamad14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205Mats Heide and Charlotte Simonsson15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221Aimei YangPart III Engaged Networks and Communities 23116. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and theirCommunities 233Marya L. Doerfel17. Media Engagement in Networked Environments: An Ecological Perspective 253Mohammad Yousuf18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269W. Timothy Coombs and Sherry J. Holladay19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285Adam J. Saffer20. Designing for Viable Futures: Community Engagement as Social Innovation 301Marianella Chamorro-Koc and Glenda Amayo CaldwellPart IV Towards an Engaged World 31121. Global Engagement: Culture and Communication Insights From Public Diplomacy 313R. S. Zaharna22. Public Diplomacy as Co-constructed Discourses of Engagement 331Alina Dolea23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347Sarab Kochhar24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357Amanda K. Kennedy and Erich J. Sommerfeldt25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371Ian Somerville26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383Paul Willis, Ralph Tench, and David Devins27. "Changing Worlds" Through Intentional Dialogic Engagements 397Kerrie Mackey-Smith and Grant BanfieldPart V Digital Influences on Engagement 40928. From Advertising to Engagement 411Edward C. Malthouse and Bobby J. Calder29. Emotional Engagement in a New Marketing Communication Environment 421Sylvia Chan-Olmsted and Lisa-Charlotte Wolter30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439Lisa V. Chewning31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453Wolfgang Weitzl and Sabine Einwiller32. Consumer Engagement in Social Media in China 475Yi-Ru Regina Chen33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505Ruth Avidar35. New Media Challenges to the Theory and Practice of Communication Engagement 515Greg Hearn, Caroline Wilson-Barnao, and Natalie ColliePart VI Future Challenges for Engagement as Theory and Practice 52936. Negative Engagement 531Matias Lievonen, Vilma Luoma-aho, and Jana Bowden37. Critical Perspectives of Engagement 549Magda PieczkaIndex 569