PAPERBACK, 2011
Handbook of Crisis Communication
Av Robert Ed. Coombs, Robert Ed Coombs, W. Timothy Coombs, Sherry J. Holladay
647 kr
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Beskrivning
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane KatrinaExplores the key emerging areas of new technology and global crisis communicationProvides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Produktinformation
- Utgivningsdatum: 2011-12-23
- Format: PAPERBACK
- Antal sidor: 768
- Förlag: John Wiley and Sons Ltd
- ISBN: 9781444361902
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