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W. Timothy Coombs, Sherry J. Holladay - Handbook of Crisis Communication, Övrigt

Övrigt, Engelska, 2010

Handbook of Crisis Communication

Av W. Timothy Coombs, Sherry J. Holladay

770 kr

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Beskrivning
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Produktinformation
  • Märke: John Wiley and Sons Ltd
  • Utgivningsdatum: 2010-02-03
  • Höjd: 182 x 258 x 48 mm
  • Vikt: 1 508 g
  • Språk: Engelska
  • Förlag: John Wiley and Sons Ltd
  • EAN: 9781444314885
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Mer om författaren

W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University, USA. He is the author of Code Red in the Boardroom (2006), and Today's Public Relations (2006). Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University, USA. She is the author of numerous articles related to corporate communication. Together, they have co-authored It's Not Just PR (Wiley-Blackwell 2007), and PR Strategy and Application (Wiley-Blackwell 2010).

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"The inherent fascination of an unfolding crisis combined with an engaging style make the handbook, although occasionally dense, a thoroughly engaging read and an essential resource for anyone interested in the field of crisis communication. Summing Up: Highly recommended. Students, upper-division undergraduate and up; researchers; faculty; professionals. " ( Choice , 1 July 2012)

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