Popular Culture in a Globalised India

K. Moti Gokulsing is Senior Visiting Research Fellow at the University of East London. He is the co-founder and co-editor of the journal South Asian Popular Culture (SAPC) published by Routledge. His Illusions of a South Asian Identity was published in the April 2008 issue of SAPC.Wimal Dissanayake is a Professor in the Academy for Creative Media at the University of Hawaii. He is the founding editor of the East-West Film Journal and the author and editor of a large number of books including Global/Local: Cultural Production and the Transnational Imaginary. He is also a distinguished creative writer who has won Sri Lankan national awards for his poetry and literary writings.

'This riveting collection of essays on popular culture in a globalised India represents a rich tapestry of colors, patterns and textures, woven by a team of expert weavers'. - Arvind Singhal, University of Texas, El Paso, USA 'Over the last two decades, Moti Gokulsing has been tireless in his efforts to widen the understanding of popular media in South Asia, particularly Indian cinema, in the global academe. His new effort and that of his co-editor Wimal Dissanayake are an imposing effort to combine scholarship with new perspectives on the changing landscape of the popular modes of self-expression in the region. It is bound to attract the attention of both academics and general readers.' - Ashis Nandy, Centre for the Developing Societies, India 'This edited collection presents some of the most exciting interdisciplinary scholarship on popular culture in contemporary India. For over two decades, Indian popular culture has undergone rapid and decisive changes resulting from the liberalisation of the economy and the influx of transnational media. These developments have had profound consequences for the lives and aspirations of many Indians, particularly those residing in urban areas. The essays in this volume track some of the shifts that have occurred, witha sensitive eye to how these changes have implicated social and cultural life in contemporary India: its large canvas encapsulates topics ranging from food culture and cyber culture to print culture and fashion, in addition to film and television. One of the most remarkable features of this collection of essays is its sensitivity to the nuances of local specificities even as it keeps in mind the bigger picture of some of the larger changes taking place on a national and global scale. I cannot wait to read and teach this book, and draw on it for my own research.' - Purnima Mankekar, University of California Los Angeles, USA 'This is a book which stands out for its range and variety, and overall, is one which provides both students and scholars with a ready resource for the study of India's popular culture. It is a book which should be equally accessible to researchers and the general reader.' - Sharmishtha Gooptu, Biblio, December 2009 "It is lively and authoritative and a very good read indeed" - Dr Gillian Klein in Race Equality Teaching Volume 28 No 1 Winter 2009 p.42

• Introduction K. Moti Gokulsing and Wimal Dissanayake Part 1 1. Local Resistance to Global Bangalore - Reading Minority Indian Cinema M. K. Raghavendra 2. Breaking News , Indian Style: Politics, Democracy and Indian News Television Nalin Mehta 3. Emancipation or Anchored Individualism? Women and TV Soaps in India Shehina Fazal 4. Indian Feminisms: Issues of Sexuality and Representation Geetanjali Gangoli Part 2 5. The Tragada Bhavaiya Contribution to the Making of Hindu Identity in Saurastra Jayasinhji Jhala 6. The Mahabharata’s Imprint on Contemporary Literature and Film Pamela Lothspeich 7. India: Religious Nationalism and Changing Profile of Popular Culture Ram Puniyani Part 3 8. Private Music: Individualism, Authenticity, and Genre Boundaries in Bombay Music Industry Peter Kevetko 9. Indian Popular Culture and its ‘Others’: Bollywood Dance and Anti-nautch in Twenty First Century Global India Anna Morcom 10. From Zenana to Cinema: The impact of Royal Aesthetics on Bollywood Film Angma D. Jhala Part 4 11. Gods, Kings, and Local Telugu Guys: Competing Visions of the Heroic in Indian Comic Books Karline McLain 12.The Gated Romance of ‘India Shining’: Visualising Urban Lifestyle in Advertisement of Residential Housing Development Christiane Brosius 13. Advertising in a Globalised India Lynne Ciochetto Part 5 14. India goes to the Blogs: Cyberspace, Identity, Community Pramod K. Nayar 15. The Indian Software Industry-cultural Factors Underpinning its Evolution Florian Taeube Part 6 16. Opiate of the Masses or None in a Billion Trying to Unravel the Indian Sporting Mystery Boria Majumdar 17. Going Places: Popular Tourism Writing in India Anna Kurian Part 7 18. The Discreet Charm of Indian Street-food Bhaskar Mukhopadhyay Conclusion. Bibliography.