- Nyhet
Cognition, Aging and Self-Reports
AvSeymour Sudman,Barbel Knauper
1 021 kr
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Beskrivning
Of particular interest is how age-related changes in cognitive and communicative functioning influence the question-answering process in research situations. Experimental research illustrates that older and younger respondents are differentially affected by question order, question wording and other features of questionnaire design. As a result, many age-related differences in reported attitudes and behaviors may reflect age-related differences in the response process rather than differences in respondents'' actual attitudes or behaviors. Implications for research design and psychological theorizing are addressed, and practical solutions are offered. As such, the book will be of interest not only to those in the fields of cognitive aging and gerontology, but also to survey methodologists and researchers in public opinion, marketing, and related fields, who rely on respondents'' answers to questions in their research.