Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.

• Introduction 1. Planning Strategy 2. Quantitative Tools of Strategic Analysis 3. Qualitative Tools of Strategic Analysis 4. The Competitive Structure 5. Scenario Analysis 6. Competitive Analysis 7. Analysis of Impacts

Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.

• Introduction 1. Planning Strategy 2. Quantitative Tools of Strategic Analysis 3. Qualitative Tools of Strategic Analysis 4. The Competitive Structure 5. Scenario Analysis 6. Competitive Analysis 7. Analysis of Impacts

Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.

• Introduction 1. Planning Strategy 2. Quantitative Tools of Strategic Analysis 3. Qualitative Tools of Strategic Analysis 4. The Competitive Structure 5. Scenario Analysis 6. Competitive Analysis 7. Analysis of Impacts